Strategic freehold asset with strong rental potential and redevelopment yield. (All Pictures by PropertyLimBrothers)
In the heart of Singapore’s most prestigious Good Class Bungalow (GCB) enclave, one development located along Old Holland Road stands out as a rare gem, as one of the few surviving pre-war colonial residences from the 1930s.
Today, this architectural icon is poised for a breathtaking renaissance from timeworn shell to tropical modern masterpiece.
In this article, the PropertyLimBrothers Group unveils why purchasing this GCB unlocks more than a transaction; it also provides an opportunity for transformation.
The last original structure with a historical charm, preserving Singapore’s colonial-era legacy.
Built in 1935, the property once comprised five reinforced-concrete homes designed by Emile Brizay, a renowned French structural engineer acclaimed for his work on the Old Fort Factory and the Church of St Teresa.
Renowned architects like Atelier Design and Guz Architects have crafted award-winning modern GCBs in the locale, reinforcing the development’s reputation as an incubator of design excellence.
Today, the development stands as the sole surviving original structure, a living testament to pre-war colonial-era craftsmanship woven into Singapore’s evolving urban narrative.
Sprawling across an expansive 37,210 sq ft freehold site, with its classic 1950s-built residence, the estate features majestic mature trees, a 38-metre-long tree-lined driveway culminating in a graceful roundabout surrounded by verdant lawns, evoking the elegance of historical colonial hill stations.
Built in 1935 by French engineer Emile Brizay, this home holds architectural heritage.
The existing residence features timeless design and a canvas ripe for adaptive reuse or sensitive modernisation.
Redevelopment plans envision a sumptuous 30,000 sq ft living space, blending colonial grandeur with contemporary tropical design principles.
Imagine adorning the structure with classic interior furnishings, modern exterior designs, open-air terraces, shaded courtyards, and a balance of indoor–outdoor living — creating a sophisticated abode that respects its legacy while fulfilling 21st-century family needs.
Based on recommendations from experienced architects and ID consultants, the development has the potential to be transformed into a seven-bedroom luxury villa balancing spaciousness, intimacy, and practical sophistication for a multigenerational family or global investor.
● Double-height living pavilion
The central living area will feature soaring ceilings, natural wood accents, and full-height glass doors that open into the rear lawn. Bespoke lighting and acoustic panels will provide both drama and comfort.
● Chef’s kitchen with garden views
A dry kitchen for hosting and a wet kitchen for heavy cooking, both outfitted with Miele and Gaggenau appliances, will be designed with an open-concept flow, anchored by a Caesarstone island and vertical garden wall.
The proposed 15-metre lap pool blends heritage with modern living.
● Wellness retreat
A private spa room, infrared sauna, Japanese soaking tub, and a 15-metre lap pool surrounded by lush foliage will offer daily rejuvenation. The new pool deck will include a sunken lounge and outdoor kitchen most ideal for entertaining.
● Family lounge and study library
The second floor will feature a quiet retreat with timber bookshelves, skylights, and acoustic treatments — perfect for reflection, work-from-home arrangements, or educational enrichment sessions for children.
● Bedroom suites with hotel-inspired comfort
Each bedroom comes with ensuite bathrooms, walk-in wardrobes, and floor-to-ceiling windows. The master suite includes a cantilevered balcony and a dedicated wellness nook.
Bedroom suites with hotel-inspired comfort. Each bedroom comes with ensuite bathrooms, walk-in wardrobes and floor-to- ceiling windows. The master suite includes a cantilevered balcony and a dedicated wellness nook.
Such property plot transfers rarely surface, with comparable land recently transacted between $29 million and $80 million. In June 2025, nearby GCBs of 15,000 to 37,200 sq ft were sold at prices from $29.8 million to $80 million, which translates to $1,986 to $2,150 psf based on land area.
A neighbouring GCB just a few doors away, measuring 17,352 sq ft with seven bedrooms, listed for $50 million or $2,882 psf.
Considering its 37,210 sq ft freehold status, the exclusive GCB offers a compelling value proposition: an opportunity to purchase a heritage property with land value and developmental upside at a potentially lower entry cost. Furthermore, its historical significance adds significant and intangible appreciation over time.
The property is ideally positioned behind Old Holland Road, sharing borders with other illustrious GCB enclaves, lush green corridors, and the Clementi Forest. The nearby Holland Plains master plan includes a 34-hectare development, promising future community vibrancy and amenity growth amidst nature, with plans for nature parks, community hubs, and educational facilities.
Residents enjoy serenity and seclusion while being mere minutes from King Albert Park MRT stations (approximately 12 to 15 minutes by foot).
Top educational institutions such as Methodist Girls’ School, Anglo-Chinese School and Singapore Chinese Girls’ School are easily accessible, positioning it as an ideal landed home for affluent multi-generational families.
Close proximity to Sixth Avenue Centre, Bukit Timah Plaza, and the vibrant Holland Village ensures effortless access to fine dining, retail, healthcare, and recreational choices.
Spacious plot supports open-air terraces, shaded courtyards and lush outdoor living.
With a freehold and generous plot size, new builds of 15,000 to 16,000 sq ft are viable. Construction costs in the area range from $700 to $800 psf, suggesting that a renewed build could cost $11 million to $13 million — a strategic move to unlock premium value via developer-level yield.
Alternatively, the property is suitable for lease to overseas executives, diplomats, or education-seeking affluent families who would find its unique charm highly desirable. Partial refurbishment could result in robust rental income of $90,000 to $120,000 per month.
This property isn’t just a home, but an expression of taste, heritage, and future vision.
The upcoming transformation embodies what the new generation of GCB buyers seek: legacy homes with modern soul, lush serenity with architectural brilliance, and private enclaves that elevate daily living.
It is an invitation to own a piece of Singapore’s architectural and land legacy.
In a city where irreplaceable freehold land is dwindling, the development offers an unrivalled blend of narrative, space, and strategic potential — an opportunity to steward a piece of Singapore’s past while living in a villa of tomorrow.
To schedule a viewing, contact Associate Senior Investment Director of PropertyLimBrothers, George Peng, at +65 8481 9588.
Disclaimer
The information, images, and suggestions presented in this article, including but not limited to 3D visualizations, potential renovations, additions and alterations (A&A), and rebuilding possibilities, are intended for illustrative and inspirational purposes only.
These conceptual ideas are based on architectural and design recommendations and are meant to showcase the potential of the property. They do not constitute a definitive representation of the final outcome. All plans for renovation, A&A, or rebuilding are subject to the final buyer's own requirements, preferences, and independent decisions.
The implementation of any design or construction is contingent upon detailed site surveys, precise measurements, and the formal approval of the Building and Construction Authority (BCA) and other relevant government authorities in Singapore. Buyers are responsible for appointing their own architects and consultants to verify all information and to ensure compliance with all applicable regulations and guidelines.
PropertyLimBrothers ("PLB") and its representatives do not warrant or guarantee the accuracy, feasibility, or final approval of the concepts and perspectives shared in this article. PLB shall be indemnified and held harmless from and against any claims, liabilities, losses, damages, or expenses arising from any reliance on these suggestions or visualizations. We advise all interested parties to conduct their own due diligence and seek professional advice.