SINGAPORE (EDGEPROP) - Edmund Tie & Co (ET&Co) has rebranded as Edmund Tie in Singapore and Thailand, and Nawawi Tie in Malaysia.

The new brands will serve to unify corporate identity across all offices in these countries. New logos will be rolled out across all customer touchpoints, including on property and marketing sales channels, digital, social media and advertising.

CEO Ong Choon Fah says: “Giving our brand a refresh is part of our organisation’s efforts to enhance our corporate image and strengthen our market positioning across Southeast Asia as we transform for the future. Our plan includes initiatives that redefine our value proposition, streamline operations and invest in our people to deliver on our signature philosophy.”

Read also:

• ET&Co sees sales of auction properties hit nearly $20 mil in July
• ET&Co’s new office marks new start
• Auction blues: 3Q2018 sales reflect a 77% plunge y-o-y, says ET&Co report