SINGAPORE (EDGEPROP) - JLL Hotels & Hospitality Group has appointed Noel Neo as head of Singapore mid-markets on Nov 8 in a bid to better service clients looking to expand investments and offerings in this segment.

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In this newly created role, Neo will assume responsibility for investment sales, leasing and operator selection of mid-market hospitality assets in Singapore. In addition, he will maintain and expand a network with hospitality asset owners, investors and operators, as well as assist in the execution of advisory mandates, to facilitate growth in this sector for JLL.

Neo will report to Nihat Ercan, the group’s head of investment Sales, Asia Pacific, and will partner with a broader team of professionals in Singapore and regionally.

“Investors are increasingly accessing diverse pools of capital to be deployed into more localized assets, underscored by brewing interest in the mid-market segment in gateway locations and the acceleration of newer hospitality themes such as co-living,” says Ercan.

“We’re delighted to welcome Noel to the team at a time when the hospitality market is on the cusp of recovering from the pandemic. His unique blend of local and international investor networks and deep understanding of the Singapore hospitality market will benefit our clients,” he adds.

Prior to JLL, Neo co-founded K Hotel Group and built a portfolio of 13 properties in Singapore within a span of two years. Preceding that, he led regional research and investor interface at the Asia Pacific Real Estate Association (APREA) and managed Southeast Asia investment and asset management at Pacific Star Holdings.