Despite the rain and having to park their cars across the road at East Coast Park, over 3,000 people thronged the sales gallery of Seaside Residences on April 8, the first day that the project opened for preview. Queues at three of the show suites on the second level snaked all the way down the stairs to the reception area. By the close of the weekend of April 8 and 9, an estimated 5,000-strong crowd had visited the gallery.

The majority of the interested buyers live in the eastern region of District 15 (Joo Chiat, Katong and Marine Parade), District 18 (Tampines, Pasir Ris and Simei) and the northeastern region of District 19 (Sengkang, Punggol).

Property agents believe the strong turnout was a result of pent-up demand, as there has been no launch of a private condominium project on a government land sale (GLS) site with views of East Coast Park and the sea since 2001. The last one was that of the 99-year leasehold site on Marine Parade Road, which was purchased by Frasers Centrepoint and launched as the 612-unit Cote D’Azur in 2002. The project was fully sold and completed in 2004.

Over the past decade, the neighbourhood around Cote D’Azur has been transformed, as many sites in the Marine Parade-Amber Road- Amber Gardens area were purchased en bloc for redevelopment. New projects that are the result of the redevelopment of collective sale sites include the 383-unit Silversea adjacent to Cote D’Azur, which was completed in 2014; the 546-unit The Sea View by Wheelock Properties and the 400-unit The Esta by MCL Land, both of which were completed in 2008; and the 562-unit One Amber, in 2010.

More recent completions are the 124- unit Marine Blue on Marine Parade Road by CapitaLand, and the 109-unit Amber Skye at Amber Road by CS Land (formerly China Sonangol Land).

The crowd at the preview of Seaside Residences on April 8