Vancouver-based luxury real estate developer Westbank held a global launch of JOYCE, its 256-unit landmark development in the neighbourhood of Joyce-Collingwood, Vancouver a month ago.

More than 3,000 people visited its sales gallery in Vancouver when it opened in the second week of June. Another 200 interested parties attended its weekend exhibition in Hong Kong the following week. The weekend launch at Four Seasons Singapore on July 1 and 2 saw “double- digit sales”, according to exclusive agents SQFT Global Properties, which marketed the project together with global luxury realtor Singapore Christie’s International Real Estate.

JOYCE is 90%-sold to date — “just a month after its launch”, says Luke Fehon, the Hong Kong-based managing director of Westbank.

New level of luxury condos

The 30-storey, 290m-high JOYCE is designed by Vancouver-based architectural firm Henriquez Partners Architects. Located just steps from the Joyce-Collingwood SkyTrain Station, it is a 12-minute transit ride to the Vancouver city centre and a 32-minute ride to the airport.

JOYCE, located adjacent to the Joyce-Collingwood SkyTrain Station, achieved double-digit sales at its Singapore launch on July 1 and 2

JOYCE will introduce high-rise luxury residential living with amenities to the neighbourhood, says Fehon. Rooftop amenities include a library, a learning lounge staffed by a professional tutor, six private study rooms for schoolwork and music lessons, a multi-purpose entertainment lounge, a private listening room for music enthusiasts, and a fitness centre equipped with top-of-the-line Technogym equipment.