Amara unveils 10 Evelyn, looks beyond Singapore

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/ EdgeProp
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October 20, 2018 8:00 AM SGT
The weekend of Oct 13 and 14 marked the launch of boutique condominium 10 Evelyn by Amara Holdings. The project was showcased at 100AM, the mall connected with Amara Hotel, both of which are owned by Singapore-listed lifestyle and hospitality group Amara Holdings.
“This is probably one of the first project launches in Singapore with a sales gallery and show suite built inside a shopping mall,” says Albert Teo, CEO of Amara Holdings. “It’s a fantastic site for a sales gallery.” Most developers build their sales galleries and showflats of new projects for launch on state land leased from the Singapore Land Authority under Temporary Occupation Licence.
Teo: We are not just looking at Singapore. We have the regional markets to explore. (Credit: Samuel Isaac Chua/ The Edge Singapore)
Located on Evelyn Road, off Newton Road, 10 Evelyn has a total of 56 units. Half of the units are made up of one-bedroom apartments of 496 to 614 sq ft; another 24 units are two-bedroom apartments of 732 to 829 sq ft; and four units are three-bedroom penthouses of 1,227 to 1,249 sq ft. Units are priced from $1.2 million, or $2,400 psf.
The project is situated within a 500m radius of both the Newton and Novena MRT stations. The 30,298 sq ft, freehold site is an amalgamation of two bungalow sites: one purchased in 2011 and the other in 2016.
The living area and balcony of a 527 sq ft, one-bedroom show unit of 10 Evelyn. The show suite is at 100AM Singapore. (Credit: Samuel Isaac Chua/ The Edge Singapore)
The design architect for 10 Evelyn is Mok Wei Wei of W Architects, famous for the design of upscale developments in the prime districts such as Lloyd Sixtyfive, The Nassim, The Oliv and Hilltops.
10 Evelyn comes with high specifications — from full De Dietrich kitchen appliances, including washer-dryer, to bathroom fittings from Grohe. “The project will appeal to singles who like downtown living, as it’s right in the heart of the action, close to F&B, entertainment and retail experiences on Orchard Road, with the CBD and Marina Bay area just...