CapitaLand inks strategic alliance with Alibaba and Lazada
By Timothy Tay
/ EdgeProp |
CapitaLand announced on Aug 23 an agreement with Alibaba to manage its new Shanghai headquarters. Alibaba Shanghai Centre consists of 4 office towers and a retail podium.
Separately, CapitaLand signed an agreement with Lazada Singapore to launch an exclusive online mall. The shop-in-shop agreement with Lazada will position CapitaLand as the first omni-channel retail landlord that connects retailers with both online and offline shoppers.
“Real estate remains an important part of a holistic customer journey, as affirmed by leading digital players who are seeking to gain a foothold in the physical space”, says Lim Ming Yan, President & Group CEO of CapitaLand Limited.
“The key to unlocking the next stage of growth lies in blending physical and digital channels to create a seamless (offline and online) experience that is sought after by consumers”, says Lim. The forging of alliances with online retailers is part of CapitaLand’s strategy to combine offline and online business models to achieve long-term success.
Source: CapitaLand Limited
Source: CapitaLand Limited
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