Creating work space ‘on demand’

/ The Edge Property
December 25, 2016 9:00 AM SGT
On Dec 12, OUE announced that its partner for a 20,100 sq ft coworking space on the fourth floor of Downtown Gallery is The Work Project, founded by its managing director, Junny Lee. South Korea-born, US-educated Lee, who became a Singapore citizen four years ago, aims to transform workspace for the future knowledge worker. “We call it office 2.0,” he says.
He knew he was on the right track in coming up with a concept for bespoke coworking space when he read a CBRE report published in October that 71% of millennials were willing to give up other benefits for a better work environment. The global survey involved 13,000 participants aged from 22 to 29, and was conducted from October 2015. It examined how they work, live and play.
Lee (right) with OUE’s Patrina Tan. He founded The Work Project to transform workspace for the future knowledge worker.
The Work Project at Downtown Gallery will be designed by Australian architectural firm Hassell and feature a vertical garden by its inventor, French botanist Patrick Blanc. Lee says he is working with Acoustic Couture to design focus music customised for different spaces and tasks.
He is also working with a scent expert to concoct a sensory experience to boost productivity and well-being. “We work with experts in all these areas, from design to smells and acoustics,” he adds. All in, Lee reckons he will be investing “in excess of $4 million” in The Work Project in Singapore.
Flexible, customised plans
Taking a leaf from the reservation system in the hotel industry, Lee is also creating an online booking system for workspaces and meeting rooms that people can book hourly or daily. People will also be able to customise their space use according to their work habits, for instance, if they want to be in the zone for collaborative work for only half a day, and to be in a private office in the afternoon for work that requires concentration. “This will allow greater work flexibility,” says Lee. “It will revolutionise the office space because all our workspaces are completely on demand.”