EdgeProp and SCMP Secure Content Collaboration Deal

By EdgeProp Singapore | April 23, 2019 2:11 PM SGT

Partnership aims to provide more comprehensive insights to property business across APAC and grow international readership and reach

April 23, 2019 (Hong Kong, Singapore) - The South China Morning Post (SCMP) and business and investment weekly The Edge Singapore announced a new content collaboration deal to mutually grow international readership and reach. The partnership entails a content sharing agreement across digital and print platforms on SCMP’s Property Post, a weekly property publication, and EdgeProp Singapore.
Major cities such as Hong Kong and Singapore (pictured above) have seen government efforts to stem housing price spikes in the form of higher buyer’s stamp duties on foreigners and short-term investors (Photo Credit: Albert Chua/EdgeProp Singapore)
The partnership comes at an opportune time as housing affordability becoming a growing issue in Asia, and the increasing need for more comprehensive insights for property markets across the region. The collaboration allows both publications to offer property seekers robust and actionable content on the rapidly evolving property scene in two dynamic Asian cities.
SCMP’s Property Post is a must-read property publications in Hong Kong with regional readership across China and the APAC region. EdgeProp Singapore, a property platform, provides property-seekers with the latest news, insightful research and data analytics to help them make the best possible property decisions.
The two leading property publications will cover topics such as:
  • Government efforts in major cities such as Hong Kong and Singapore stemming housing price spikes in the form of higher buyer’s stamp duties on foreigners and short-term investors.
  • The interplay between real estate investors and markets in China, Hong Kong and Singapore, as well as Southeast Asian property markets such as Cambodia, Thailand and Vietnam.
Housing affordability is becoming a growing issue in Asia, particularly in Hong Kong
“The collaboration between the two companies aims to provide readers and subscribers of SCMP and EdgeProp the opportunity to further enhance their knowledge and make better-informed property decisions outside their home markets,” said Bernard Tong, CEO of EdgeProp Singapore.
Said Eugene Tang, SCMP Business Editor: “As the world increasingly looks to Asia as a bellwether of the global economy, The Edge and SCMP combining to uniquely offer in-depth regional expertise comes at a perfect time. We are excited to provide deeper insight in the property industry to the globe through this key partnership.”