ERA Realty increases agent numbers and property projects

By EdgeProp Team / EdgeProp | November 20, 2018 2:57 PM SGT
ERA Realty Network’s collaborations with CBRE Realty Associates and HSR International Realtors have added about 500 real estate salespersons to its agent count, which now stands at 6,542. This was one of the milestones highlighted by ERA during its 4Q2018 Career Advancement Day Conference on Nov 19.
Also, ERA has bagged more projects. As at this year, the ERA portfolio comprises 66 projects. There were 35 project appointments which accounted for more than 14,700 units this year. 28 projects are already in the pipeline for 2019.
At the conference, ERA also announced an exclusive collaboration with Sembcorp Power, which is a subsidiary of listed Sembcorp Industries. This allows ERA salespersons to share Sembcorp Power’s electricity price plan under the Open Electricity Market with residential consumers, increasing ERA’s value to customers.
In addition, it has unveiled a premium club, the Plush Club, which targets the increasing number of high net worth individuals in Singapore. This will enhance its salespersons’ ability to provide “premium concierge services” to this group.
To better equip its agents, ERA has expanded its training courses and prepared a series of digital marketing training programmes.
ERA adds that it has continued to upgrade its technology tools. The i-ERA app and myERA portal are enhanced to be more user-centric and optimised for mobile usage.