Ken Low’s high-stakes move to SRI

By
/ EdgeProp Singapore
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September 28, 2018 11:36 AM SGT
Until he left Huttons Asia on Sept 3, Ken Low was famous for leading one of the biggest teams of real estate agents at the company. With 3,400 agents, Huttons Asia is the fourth largest in Singapore in terms of sales force. Low created a stir when it was announced on Sept 4 that he was joining SRI, the up-and-coming realtor with 290 agents.
At the point of his exit, the eponymous Ken Low Group (KLG) at Huttons Asia had 430 agents specialising in project marketing. It was thus a high-stakes move for Low, who had been with Huttons Asia for seven years. As the newest managing partner of SRI,
Low is bringing with him his expertise in project marketing. “I resigned to start the planning process at SRI so that everything will be in place for new agents joining the firm,” says the 35-year-old.
SRI's managing partners (from left): Ken Low, Tony Koe, Tricia Teo, Benson Koh and Bruce Lye (Picture Credit: Samuel Isaac Chua/EdgeProp Singapore)

New business

With Low on board, SRI is estimating that close to 300 new agents will be joining the firm — not just from KLG but other agencies as well. Eight developers with more than 30 projects — both existing and new launches — have signed up SRI as a marketing agency.
“We had a lot of calls since the announcement of Ken’s move,” says Bruce Lye, managing partner of SRI. “While there’s consolidation in the market, there’s also expansion.”
As a niche realtor, SRI thus far has been focusing mainly on the resale market, particularly prime residential property. However, it has also brokered several sizeable transactions at launches of luxury condominium projects. For instance, SRI was the realtor that brokered the sale of the first penthouse at Marina One Residences — a 6,469 sq ft unit that was sold for $18 million ($2,782 psf), according to a caveat lodged in June. Meanwhile, an SRI agent brokered the sale of a 6,728 sq ft, five-bedroom penthouse at South Beach Residences for $26 million ($3,864 psf) in September.
SRI is also marketing the biggest penthouse in Sentosa Cove — an 8,095 sq ft duplex penthouse at The Oceanfront that is on the market for $13...