New townships in Malaysia are redefining location

By Tan Ai Leng / EdgeProp Malaysia | November 13, 2018 12:40 PM SGT
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Setia Alam has become one of the most sought-after townships for homebuyers. (Photos by Low Yen
New townships being developed today are often not located in the most sought after locations for property buyers but as urbanisation gains pace, these townships will eventually become self-sustaining if they are well-planned for sustainability.
Some of the first master-planned townships in once-distant parts of the Klang Valley have become home to many families and properties and have seen their values grow over time, to the delight of their initial buyers.
For instance, Bandar Saujana Putra in Jenjarom and Setia Alam in Shah Alam, both in Selangor, are located over 35km away from Kuala Lumpur city centre. They were not locations that would have come across most homebuyers’ minds when they were looking for a house to call their own when these townships were being developed more than a decade ago. The developments of Setia Alam and Bandar Saujana started around the same time in 2003/2004.
Global real estate and investment advisory firm IQI Global business development director Erick Kho opines that these once out-of-the-radar locations are now one of the most sought-after places for homebuyers.
“The old mantra of ‘location, location, location’ still works but the location choices are no longer just based on its address but accessibility, whether residents could easily access to major highways or expressways that could connect them to other places,” he tells EdgeProp.my.
Property consultancy MacReal International Sdn Bhd founder Michael Kong observed that township developments seem to be the flavour of the day for property developers today as they focus on developing large tracts in the suburbs or rural areas rather than building on pocket lands in urban areas.
“It’s like building a city within the city. It allows the developers to take a holistic approach in planning a self-sustaining township with lifestyle elements and a variety of offerings that could attract different groups of buyers,” says Kong, who is also the president of the Association of Valuers, Property Managers, Estate Agents and Property Consultants in the Private Sector Malaysia (PEPS).
He notes that traffic congestion in the city centre or major business hubs have made people rethink their priorities when purchasing a home as physical distance...