Purveyor of luxe kitchen appliances optimistic about local market

/ EdgeProp
February 27, 2018 8:00 AM SGT
Despite being headquartered in Switzerland, V-ZUG’s engineering team understands that the humidity in Singapore causes condensation to collect on the doors of refrigerators, which looks unsightly and damages timber material. According to Angeline Yap, managing director of V-ZUG Singapore, additional insulation has been added to refrigerators that are supplied to the tropics to nip this problem in the bud.
Yap says this is an example of the leading Swiss household appliance brand’s philosophy to continually improve each product offering by understanding consumers’ needs and pre-empting and solving any potential problems. The appliances can also be installed in different design settings to suit individual tastes, adds Yap, who was the managing director of Miele Singapore before she joined V-ZUG. “Miele appliances are being used in many projects,” she notes. “I am bringing a new brand to offer differentiation to the luxury market.”
V-ZUG appliances can be installed in different design settings
Singapore’s luxury property segment has been in a slumber over the past few years, says Yap. As a result, she worked with V-ZUG to enter the China and Hong Kong markets, where the brand has been well received. The luxury residences at Beijing Greenland Center and St Regis Residences Shanghai boast V-ZUG appliances.
As the luxury market in the city state is in the nascent stages of a recovery, Yap reckons this is an opportune time to grow the brand here. Several existing luxury developments, such as Boulevard Vue by Far East Organization, Ardmore Residence by Pontiac Land and Tomlinson Heights by Hotel Properties Ltd, are already fitted with V-ZUG appliances, she points out.
As the Swiss are very eco-conscious, V-ZUG’s products have been designed with energy efficiency in mind, says Yap. Some appliances are up to 60% more energy-efficient than the highest four-tick rating by Singapore’s National Environment Agency, she adds.