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Raffles branded residences at London’s The OWO for sale with prices from GBP7.1 mil

By Atiqah Mokhtar

/ EdgeProp Singapore |

March 6, 2023 3:49 PM SGT

The OWO houses the UK's first Raffles Hotel with 120 keys, as well as 85 private branded residences (Picture: Savills, Knight Frank)

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SINGAPORE (EDGEPROP) - Residences at The OWO, a development in London’s Whitehall area, are currently being marketed by Savills Singapore and Knight Frank. Prices for a two-bedroom residence start from GBP7.1 million ($11.48 million), the agencies shared in a joint press release.

The OWO is a redevelopment of London’s former Old War Office building, which served as Winston Churchill’s headquarters during World War II. It is a joint venture project between Hinduja Group and Onex Holding. The 760,000 sq ft project includes the first Raffles Hotel in the UK, featuring 120 rooms and suites. The residential component, which comprises 85 units, is the world’s first Raffles branded residences.

Sales of the residences — comprising a mix of studio to five-bedroom apartments — began in mid-2020. According to the agencies, the project has generated “consistent interest” from Asian buyers.

“The sublime finishes at The OWO Residences are unparalleled and best in class. This coupled with partnering Raffles Hotel makes the opportunity to live here, truly one of a kind,” observes Jacqueline Wong, head of residential services at Savills Singapore.

Wong adds that the development is within minutes’ walking distance of London landmarks including St James Park, Buckingham Palace, The House of Lords and Horse Guards Parade.

Victoria Garrett, head of residential at Knight Frank Asia-Pacific, comments that the residences “come up at a perfect time” given pent-up demand following the pandemic. According to Knight Frank’s Branded Residences Report 2022, around 43% of prime Asian buyers would be willing to pay a premium for a branded residence.

The OWO will complete by the spring or summer of 2023.

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