Thoughtful design meets unbeatable connectivity at The Linq @ Beauty World

By Atiqah Mokhtar / EdgeProp Singapore | November 25, 2021 5:54 PM SGT
The Linq is a freehold mixed-use development in Bukit Timah with a direct link to the Beauty World MRT Station (Credit: BBR Holdings)
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When The Linq @ Beauty World was launched in November 2020, 115 out of the 120 residential units were sold within its first day of launch. Translating to a take-up rate of 96%, this made The Linq one of the best-selling projects last year. The project’s success has continued with its win for Top Development for the category of uncompleted projects in the Central Region at the EdgeProp Excellence Awards (EPEA) 2021.
Developed by BBR Holdings, the freehold mixed-use development is located in Bukit Timah and features a direct link to the Beauty World MRT Station on the Downtown Line.
Judges have commended The Linq for its thoughtful integration of components. When completed, The Linq will have a five-storey podium, with 53 commercial units across the first two levels. The third and fourth levels will house the car park, while residents’ facilities will primarily occupy a deck on the fifth level. Residential units will be located on the sixth to 20th floors.
An interesting feature of The Linq is the integration of privately owned public spaces (POPS) within the commercial component. Located in the prime area on the ground floor, POPS feature open spaces with high ceilings that provide a spacious entryway into The Linq. POPS are targeted as community nodes where social gatherings and events can be held.
The Linq will feature privately owned public spaces that provide a spacious entry into the development (Credit: BBR Holdings)
Besides having eateries and amenities at their doorstep, residents at The Linq will have a direct basement link to the Beauty World MRT Station. In the future, they will also have seamless access to a bus interchange, part of the upcoming Beauty World Integrated Transport Hub.
Adjacent to The Linq is the upcoming Bukit Timah Community Building that will feature a community club, a redeveloped market and hawker centre, a community library, an elderly facility and an indoor sports hall.
Greenery and landscaping have been weaved all throughout the development. The Linq will feature vertical greenery on the facade that disguises the car park while making for a beautiful exterior. In addition, the roof deck on the fifth floor incorporates lounge areas for social gatherings amid lush greenery and water features, including an eco-pond.
Other shared spaces are available, including a wide events lawn that can be used to host larger social and community-building events. There is also a children’s playground with an adjacent family pavilion, a viewing pavilion where residents can enjoy unblocked views of Bukit Timah Nature Reserve, and a barbecue pavilion for cook-outs.
The fifth floor will house a 30m lap pool with aqua therapy facilities, while on the fourth floor, residents will be able to enjoy a jogging route, fitness stations and a deck for yoga or tai chi.
A deck will be available for yoga or tai chi activities (Credit: BBR Holdings)
Vegetation will be planted to ensure footpaths and open spaces are shaded, especially along the west-facing side of the development. Going a step further, special care will be taken to integrate plants that support bio-diversity, such as those that attract butterflies and other pollinators, as well as native plant species.
Residential units at The Linq comprise a mix of one- to four-bedroom apartments, with sizes starting from 430 sq ft for one-bedders all the way up to 1,345 sq ft for four-bedroom units.
In terms of the units’ floor plans, the development also scored well for layout excellence, a new judging criterion for this year’s awards. Using a patented floor plan analysis algorithm by Attribuild which evaluates efficiency and usability, units at The Linq scored highly among peers within its category.
The events lawn (Credit: BBR Holdings)
The Linq’s marketing and promotional strategies were also praised by judges. In particular, the use of varied marketing technology, such as a fully digitalised sales booking platform Showsuite and virtual tours, allowed prospective buyers to view the showflat and go through the sales process without having to be physically present.

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