Special Feature

V-ZUG: The brand that defines luxury living

By EdgeProp Singapore

/ Brought to you by V-ZUG |

November 25, 2021 1:21 AM SGT

The active kitchen and lounge area of V-ZUG ZUGORAMA at Scotts Square. (Photos: V-ZUG)

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Armed with over 100 years of experience in luxury home appliances, V-ZUG is known for its impeccable Swiss craftsmanship and durability. “The company has always focused on product quality and user experience, and this has created award-winning product lines that inspire and create delight for our customers,” says Angeline Yap, managing director of V-ZUG Singapore and Southeast Asia.

The Swiss luxury home appliances brand offers a complete suite of solutions for the kitchen as well as laundry, ranging from hoods, hobs (for both gas and induction), ovens, dishwashers, refrigerators, wine coolers to washing machines and dryers.

The brand is now entrenched in the Singapore market and is sought-after by developers of exclusive residences and iconic condominium projects. Recent tenders V-ZUG has won include fitting out the kitchens of boutique residences at Dalvey Haus by KOP Properties and Cairnhill 16 by TSky Development, a joint venture between Tiong Seng Holdings and Ocean Sky International.

V-ZUG is also the provider of high-end kitchen appliances for Keppel Land’s exclusive 19 Nassim and One Bernam, a CBD luxury mixed-use development that is jointly developed by MCC Land and HY Realty.

‘Made in Switzerland’

Like Swiss luxury watches, V-ZUG boasts of being “Made in Switzerland”, which means at least 70% of the parts of its appliances are manufactured in the country, and even the final assembly is done there.

Given its aesthetic features and luxury finishes, some developers choose to use V-ZUG to differentiate its more premium apartments from the typical units in their upscale projects. For instance, at One Holland Village by Far East Organization, Sekisui House and Sino Group, only the units at the premium block will have the privilege of using V-ZUG kitchen appliances. As for Midtown Modern by GuocoLand in a joint venture with Guoco Group, Hong Leong Holdings and Hong Realty, only the penthouses will be fully fitted with V-ZUG appliances.

Beyond design and aesthetics, the V-ZUG brand is synonymous with quality and durability. “What’s more, our products can be seamlessly and tastefully integrated into any modern home and enhance the lifestyle of our discerning users,” says Yap.

The product that is a favourite among developers and high-net-worth private home owners is the V-ZUG Combi-Steam Oven and Steam Cooker, popularly known as the Combi Steamer.

Pioneer in steam technology

A pioneer in steam technology, V-ZUG introduced its first Combi Steamer 20 years ago. The combination of gentle and controlled steam at 40°C to 100°C, intelligent technology and precise temperature cooking, the Combi Steamer allows users to achieve optimum cooking and baking results simply and efficiently. It’s not surprising why the Combi Steamer has revolutionised home cooking.

The Combi Steamer comes with the exclusive GourmetSteam program, a feature which automatically ensures perfect cooking results at the touch of a button. Recipes created by renowned chefs are pre-programmed, bringing restaurant-level cooking to home kitchens.

Unlike the rest of the world that suffered from a disruption to material supply and production due to the pandemic, V-ZUG’s production, delivery and service were not impeded. The firm did not experience a single day of business disruption, which is “an industry first”, declares Yap.

Despite all the challenges, V-ZUG has also achieved carbon-neutral production since 2020. “V-ZUG believes in sustainable manufacturing with the future generations in mind,” she adds.

Visit the V-ZUG sales gallery at: Scotts Square, 6 Scotts Road #03-11/12/13, Singapore 228209 Tel: 69260878