The Pasir Ris seafront EC moved 498 units over its opening weekend at an average price of $1,734 psf (Photo: Qingjian Realty)
At the launch of Coastal Cabana, about 498 units (67%) of the 748-unit executive condominium (EC) were sold over the weekend of Jan 17 to 18, at an average price of $1,734 psf.
The project is developed by a consortium comprising Qingjian Realty, Forsea Holdings, ZACD Group and Jianan Capital.
Located along Jalan Loyang Besar in Pasir Ris, the EC project sits next to Downtown East and is within walking distance of Pasir Ris Park and the beach, as well as Pasir Ris MRT Station.
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The EC development comprises 16 residential blocks of 11 and 12 storeys, offering a mix of three- to five-bedroom units ranging from 872 sq ft to 1,421 sq ft. The project is expected to achieve vacant possession by March 31, 2029.
Prices at Coastal Cabana start from $1,639 psf. Three-bedroom units are priced from $1.438 million ($1,649 psf), while four-bedroom units start from $1.623 million ($1,639 psf).
Coastal Cabana is also the first EC launch along Jalan Loyang Besar in 12 years, since the launch of the neighbouring Sea Horizon in 2013, notes Mark Yip, CEO of Huttons Asia.
According to Huttons, an estimated 85% of buyers opted for the Deferred Payment Scheme (DPS). This scheme — available only to buyers of new EC units — allows purchasers to begin servicing their loan only when the EC receives its Temporary Occupation Permit. “It eases the financial burden for HDB upgraders who may still have an outstanding loan on their flat,” says Yip.
“The sea-facing units were the most popular among buyers, as it is rare to find an EC with sea views,” he adds, noting that more than 90% of these units were sold.
All 22 five-bedroom units were fully sold, while more than 80% of four-bedroom units were taken up — “indicating a clear preference for larger living spaces among buyers,” says Huttons.
Read also: January new home sales rebound 2.4 times m-o-m to 466 units as launches revive market
“There was strong interest across all unit types, affirming the carefully curated unit mix designed to meet a wide range of household needs,” says Du Dexiang, managing director of Qingjian Realty.
According to Wang Xin, director of Forsea Holdings, “the strong sales performance highlights Coastal Cabana’s broad appeal, with buyers responding positively to its generous and flexible layouts, family-centric facilities and coastal setting, with sea views being a particularly prized feature in the EC market.”
While HDB upgraders formed the dominant buyer group — particularly families familiar with Pasir Ris — first-time homebuyers also accounted for a substantial share of demand.
“This group typically comprises young couples and newly formed families entering the private housing market for the first time, often after being ineligible for BTO flats due to income ceilings, or those who prefer a condominium lifestyle,” says Eugene Lim, key executive officer of ERA Singapore.
From the sales response, ECs — a hybrid of public and private housing — remain a top choice among homebuyers, owing to their relatively affordable pricing compared with new private condominium projects, says Kelvin Fong, CEO of PropNex.
In 2025, the median transacted unit price for 99-year leasehold new non-landed private homes in the Outside Central Region (OCR), excluding ECs, was $2,252 psf. This was 28% higher than the median price of $1,754 psf for new ECs sold in 2025, based on caveats lodged, notes PropNex.
Read also: From CBD luxury to ECs: January launches set the tone for Singapore’s new-home market
The pricing of Coastal Cabana — with three-bedroom units from $1.438 million ($1,649 psf) and four-bedroom units from $1.623 million ($1,639 psf) — fits the budgets of many mass-market homebuyers, observes Fong.
“With prices of resale EC units steadily catching up to those of new launches, it has become more compelling for buyers to opt for new EC units, such as those at Coastal Cabana, given the marginal price difference,” he adds. Notably, several resale units at Hundred Palms Residences EC in District 19 (Hougang) have surpassed the $2,000 psf mark.
The limited stock of unsold new ECs in the market also helped support sales at Coastal Cabana, notes PropNex. Based on the latest developers’ sales data, there were just 17 unsold EC units in the market as at end-December 2025.
Of these, 10 units were unsold units at Otto Place EC, which was launched in August 2025. With private-home aspirations among households remaining strong, EC projects are expected to continue as one of the most accessible private-housing options for first-time buyers and HDB upgraders.
Mohan Sandrasegeran, head of research and data analytics at SRI, notes that new EC sales have risen significantly in recent years, increasing from 1,227 units in 2024 to an estimated 1,630 units in 2025, representing a 32.8% year-on-year increase. “The stronger sales momentum in 2025 has likely created a more supportive launch environment entering 2026,” he says.
The increase in government land sales (GLS) has also provided developers with greater visibility over the EC pipeline, while giving buyers clearer insight into upcoming options, Sandrasegeran adds.
For buyers who missed out on Coastal Cabana, another opportunity will arise with the next EC launch in the east — the 572-unit Rivelle Tampines at Tampines West — which is expected to preview in March.
Coastal Cabana is also set to benefit from ongoing transformation efforts in Pasir Ris under the URA Master Plan, including the rejuvenation of the town centre, enhancements to waterfront and recreational spaces, and improved connectivity via the upcoming Cross Island Line. “These improvements are likely to enhance both liveability and long-term attractiveness,” says Sandrasegeran.
[Updated with consultants' comments]
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