The Edge Property celebrated its first birthday with a party on June 16, during which managing director Bernard Tong presented a short video chronicling the successes achieved. The Edge Property is the fastest growing property platform, with 700% growth in number of visitors per month — from 50,000 a year ago to 350,000 today and 1.5 million page views.
Tong also announced new initiatives to better serve clients, users and stakeholders. These include the merging of the City & Country and The Edge Property pullouts into a single property section, and the launch of a mobile app that halves the time taken by agents to post listings, in addition to enabling posting on the go. Thirdly, TheEdgeProperty.com has been revamped for even greater ease of use.
Among the 140 VIPs at the party were industry leaders such as Real Estate Developers’ Association of Singapore (Redas) CEO Joseph Tan Tai Chiew; CapitaLand senior vice-president, marketing and sales Colin Wong; GuocoLand (Singapore) property sales general manager Dora Chng; Kylou Properties managing director Daven Wong; Oxley Holdings director, market ing and sales Eugene Lim; and Teambuild Land executive director Richie Chew.
Congratulatory messages
The Edge Property in just one year has grown to become quite indispensable. With such a good start, I look forward to it being entrenched as a must-visit portal for all real estate stakeholders. Congratulations to the team at The Edge Property; it’s a well-deserved first birthday! — Redas’ Joseph Tan
Keep scaling new heights of success and setting new standards. Happy birthday and congratulations to The Edge Property! — GuocoLand’s Dora Chng
The Edge Property was instrumental in helping us achieve 50% sales during our recent launch of VIIO @ Balestier. The Edge Property’s enthusiastic, dedicated, genuine and energetic team is bound for great success. Happy anniversary! — Kylou Properties’ Daven Wong
There’s an African proverb that says, ‘If you want to go quickly, go alone. If you want to go far, go together’. We have always appreciated a good business partner. The professionalism, enthusiasm and creativity exhibited by the dynamic team at The Edge Property Singapore were exactly what we needed. Its comprehensive property platform, coupled with the team’s ability to deliver quality work, have helped us meet our business needs. My heartiest congratulations to The Edge Property Singapore on their first anniversary! — CapitaLand’s Colin Wong
From creating a life-size monopoly one year ago to having 350,000 visitors per month, The Edge Property has certainly created another significant milestone. Heartfelt congratulations to everyone in The Edge Property. — Oxley’s Eugene Lim
We value our partnership with The Edge Property, which is professional, enthusiastic and thorough. We look forward to many more fruitful years with The Edge Property. Happy Birthday! — Teambuild Land’s Richie Chew
Real estate salespersons and leaders from ERA Realty Network at the party
Teambuild Land executive director Richie Chew (left) and The Edge Property advertising sales account manager Priscilla Wong
Wing Tai marketing executive Tan Sze Gee, Priscilla Wong, Wing Tai assistant marketing manager Linette Tan, Wing Tai Malaysia marketing and sales manager Calvin Kwet and The Edge Property advertising and sales director Cowie Tan
GuocoLand general manager Dora Chng, GuocoLand senior manager, marketing Corinne Tsang and JTResi founder Jerry Tan
Cowie Tan, The Edge Property associate account director Diana Lim, The Edge Singapore director Anne Tong, Far East Organization director & COO, corporate real estate business group Cheryl Huan; Far East Organization marketing executive, corporate real estate business group Cherylynn Koh, The Edge Property executive director Ian Tong and The Edge Property advertising sales account manager Ken Tan
S P Setia International’s general manager Neo Keng Hoe, The Edge Property’s Diana Lim, and other S P Setia personnel — senior executives for sales and marketing Koh Kai Ling and Rachel Ong, and interns Dominic Chng and Elson Lee
Ian Tong, Bernard Tong, Kylou Properties managing director Daven Wong, InspireOn Real Estate key executive officer Phyllis Yap, and Diana Lim and Cowie Tan
M+S head of marketing communications Lester Lim; Formul8 account director Nicholas Tan; CapitaLand senior vice-president, marketing and sales Colin Wong; Formul8 managing director Fiona Bartholomeusz; Oxley Holdings’ director of marketing and sales Eugene Lim; and Bernard Tong, The Edge Property managing director
Real estate salespersons and leaders from PropNex Power of CLOSING Division
Joey Yap Consulting Group founder and chief consultant Joey Yap, Bernard Tong, Redas CEO Joseph Tan, Anne Tong, and The Edge Property Malaysia managing director Au Foong Yee
This article appeared in the The Edge Property pullout of Issue 734 (June 27) of The Edge Singapore.