CapitaLand Development's J'den drew more than 7,000 visitors on its first weekend of public preview by 5 pm on Sunday, Oct 29, says the developer in a statement. Sales bookings for J'den will commence on Saturday, Nov 11.

"The enthusiastic turnout is a testament to the pent-up interest in private residential launches in Jurong Gateway, the vibrant heart of Jurong Lake District, as well as the exceptional locational and product attributes of J'den," says Tan Yew Chin, CEO of CapitaLand Development (Singapore).

According to Justin Quek, deputy CEO of OrangeTee & Tie, the overwhelming response over the weekend is also "a testament to consumers' confidence in the developer's reputation and the strong interest in integrated developments".

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"It's one of the largest preview crowds over the first weekend this year," comments Ken Low, managing partner of SRI.

At 40 storeys and 150m in height, J'den will be the tallest residential tower and the first mixed-use development in the heart of Jurong Lake District (JLD), Singapore's second CBD. The 368 units at J'den are a mix of one-bedroom to four-bedroom premium, with sizes from 527 to 1,485 sq ft.

"JLD is set to transform into the largest mixed-use business and world-class sustainability district outside the Central Area," says Mark Yip, CEO of Huttons Asia. "The growth potential is immense as the plans for JLD take shape."

JLD is the second district outside Marina Bay to be served by four MRT lines, Yip notes. He adds that the Jurong Region Line will be completed by 2029, while the Cross Island Line will be completed by 2032, connecting JLD to the CBD, Jurong Innovation District, one-north and education hubs within a 30-minute train ride.

Not surprisingly, among the many prospective buyers are young urbanites in their late twenties and early thirties, interested in the two-, three- and even four-bedroom units, remarks Marcus Chu, CEO of ERA Singapore.

"With prices starting from $2,100 psf, we believe many prospective buyers see the project as offering a strong value proposition, given the compelling location of J'den in the heart of JLD, its proximity to the MRT station, and plenty of amenities in the area," says Ismail Gafoor, CEO of PropNex.

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In addition, Gafoor sees "pent-up demand for new private homes in the area" since the last new launch was some 10 years ago when the 738-unit J Gateway hit the market. "We think J'den will see a very positive response from buyers and could likely be one of the top-selling projects this year in terms of take-up rate," he adds.

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