Millennium Hotels and Resorts expands halal-certified offerings in Singapore, eyes growing demand

M Hotel Singapore's junior sous chef Mohd Muizzudin B Selamat preparing for an event at the hotel's halal-certified kitchen (Picture: Millennium Hotels and Resorts)
M Hotel Singapore's junior sous chef Mohd Muizzudin B Selamat preparing for an event at the hotel's halal-certified kitchen (Picture: Millennium Hotels and Resorts)
Millennium Hotels and Resorts (MHR) has made halal-certified events a significant part of its Singapore portfolio, with such events now accounting for at least 30% of total banquet revenue for its Singapore properties.
The hospitality flagship of Hong Leong Group and City Developments has built up halal-certified capabilities across three Singapore hotels — Orchard Hotel Singapore, M Hotel Singapore, and Grand Copthorne Waterfront Hotel — operating three halal-certified kitchens and one halal-certified dining outlet.
Together, these facilities serve over 120,000 guests and support more than 600 events each year, spanning weddings, corporate functions, conferences, and conventions.
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MHR's halal certification journey began in 2010 with Orchard Hotel Singapore, expanding to M Hotel Singapore in 2021 and Grand Copthorne Waterfront Hotel in 2024. Since 2010, the group has invested more than $1 million in infrastructure, staff training, and operational processes to maintain compliance with halal requirements across its properties.
MHR says its halal-related banquet enquiries have grown 15–20% annually over the past five years.
The growth reflects broader market trends. According to the Singapore Tourism Board, visitors from Indonesia and Malaysia made up more than 20% of Singapore's international arrivals in the first nine months of 2025.
This comes as the global Muslim travel market continues to expand. International Muslim visitor arrivals are projected to rise from 186 million in 2025 to 245 million by 2030, based on the Halal Travel Trends 2026 report by Mastercard and CrescentRating.
Rather than certifying entire properties, MHR has taken a targeted approach — certifying selected kitchens and catering operations — allowing it to maintain diverse dining offerings while still meeting halal requirements.
The group says it will continue evaluating opportunities to expand these capabilities across its portfolio.
"Halal certification is an important part of how we broaden our market reach and better serve the diverse needs of our guests," says Benedict Ng, vice president of Southeast Asia operations at MHR. "Beyond meeting dining requirements, it enables us to compete for a wider range of corporate events, conferences, weddings and travel segments."
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