Samsung's new TV range is designed to cater to different viewing preferences, from entertainment and gaming to sports and art. (Photo: Samsung)
Samsung Electronics Singapore has launched its 2026 TV line-up, which aims to transform the home entertainment experience.
The new range includes Micro RGB, OLED, Neo QLED, Mini LED and Crystal UHD TVs, alongside its lifestyle TVs, The Frame.
Patrick Khor, the Head of Visual Display at Samsung Electronics Singapore, says the line-up is tailored to diverse interests, in response to consumers seeking a TV experience that resonates with their lifestyle.
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The Frame is designed to function as part of the interior decor when not in use (Photo: Samsung)
Central to the launch is Samsung’s expanded Vision AI Companion platform, which integrates services such as Bixby, Microsoft Copilot and Perplexity into the TV interface to provide personalised recommendations and real-time on-screen assistance while watching.
The AI-powered system also introduces viewing optimisation features across movies, sports and gaming content. AI Upscaling Pro analyses lower-resolution content in real time to enhance detail and contrast, while AI Sound Controller Pro separately analyses dialogue, music and sound effects to improve audio clarity.
For consumers seeking larger-format displays at home, Samsung’s new Micro RGB range will be available in screen sizes up to 115in. The displays’ Glare Free technology is designed to reduce reflections in bright environments, so users can enjoy their viewing experience across a range of lighting conditions. The Colour Booster Pro further enhances this experience by analysing and categorising scenes to provide more vivid, lifestyle colour.
Meanwhile, Samsung’s Mini LED range — available in sizes up to 100in — introduces Dynamic Sound Pack with Adaptive Sound technology that optimises sound based on scenes in real time.
Samsung’s OLED range caters to the sports enthusiasts and gamers. In addition to Glare Free technology, the range includes AI Football Mode Pro on the S95H and S90H models, which automatically optimises picture and sound in real time for smoother motion and more immersive audio.
AI Football Mode Pro, available on the S95H and S90H models, optimises picture and sound in real time, providing football fans with a more immersive viewing experience (Photo: Samsung)
Gamers, in particular, will enjoy Samsung’s OLED Ultimate Gaming Pack, which combines Motion Xcelerator 165Hz, quick-access gaming tools and support for key Variable Refresh Rate platforms — NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro — for smoother gameplay. Alternatively, the Neo QLED range offers AI-powered picture and motion enhancements, including gaming performance of up to 144Hz on selected models.
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Gamers can enjoy AI-powered picture and motion enhancements, including gaming performance of up to 144Hz on selected Neo QLED models (Photo: Samsung)
The Frame, ideal for the art connoisseurs and design-conscious homeowners, is designed to function as part of the interior decor when not in use. Users can access the Samsung Art Store and choose from over 5,000 curated artworks, from galleries such as the Louvre, MoMA and National Gallery Singapore, to transform their TV into a piece of art.
The latest LS03HE model offers a gallery-scale canvas of 98in — ideal for displaying large-format artwork — and features a built-in design to facilitate easy in-wall wiring, preserving the series’ iconic flush-to-wall look.
The Frame’s newer models includes a near flush-to-wall setup and reduced cable visibility (Photo: Samsung)
Meanwhile, Samsung’s newly launched The Frame Pro model’s Wireless One Connect feature allows for a clean setup with minimal in-wall work, allowing users to achieve a cable-free aesthetic.
Samsung says its 2026 TVs will receive up to seven years of Tizen OS upgrades, reflecting how televisions are increasingly being positioned as longer-term connected home devices rather than one-time hardware purchases.
Alongside its TVs, Samsung also introduced additions to its home audio range.
The Music Studio 7, the latest in the Music Studio Series, comes with Expanded Q-Symphony, which lets users connect up to five compatible sound devices to a Samsung TV to amplify their audio-visual experience at home.
The Music Studio 7 allows users to connect up to five compatible sound devices to a Samsung TVincludes support for wireless audio streaming and grouped speaker playback across multiple rooms (Photo: Samsung)
Meanwhile, Samsung’s flagship HW-Q990H soundbar features 11.1.4-channel surround sound with Wireless Dolby Atmos support. The soundbar comes with features such as SpaceFit Sound Pro, which uses a built-in microphone to analyse the room and adjust sound settings accordingly, and Adaptive Sound, which recognises the type of content on screen to optimise audio for clearer voices.
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The HW-Q900H soundbar uses a built-in microphone to analyse the room and adjust sound settings accordingly (Photo: Samsung)
Aimed at providing a more natural and comfortable listening experience, selected soundbars from the 2026 Q-Series Soundbar line-up will come with Sound Elevation to direct sound towards the image on the TV screen, as well as Auto Volume to avoid sudden volume jumps when switching between channels or streaming platforms.
The 2026 Samsung TV and audio range is now available in Singapore through Samsung’s online platforms and selected electronics retailers.