The Asia Pacific (Apac) region is expected to see a 180% increase in branded residences by 2031, according to Savills’ latest Branded Residences: Asia Pacific 2025 report.

Savills notes that Southeast Asia is set to become a key growth engine, with Thailand, Vietnam and Indonesia leading the development pipeline. Otto Twist, Southeast Asia director of international residential sales at Savills Singapore, says: “Southeast Asia continues to be a major destination for branded residential investment, and we’re seeing growing interest from buyers based in China, Hong Kong and Singapore.”

According to the report, Hong Kong and Singapore will serve as “launchpads” for outbound investments into Southeast Asia, driven by increasing demand from high-net-worth individuals, family offices, and lifestyle-driven buyers.

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“Many are looking for a blend of lifestyle, yield, and long-term value, and increasingly see hospitality-led real estate as a way to diversify portfolios,” adds Twist.

Rising demand for resort-led destinations

Apac currently accounts for 40% of the global branded residence pipeline, coming in second behind the Americas. Savills notes that resorts account for over 65% of the upcoming supply within the region, with coastal destinations at the forefront.

Markets, including Vietnam, Japan, and Indonesia, are also expected to see a greater focus on resorts, with 70% to 90% of projects set to be resort-oriented residences.

Louis Keighley, head of global residential development consultancy at Savills, adds that the growth in branded residential developments in Apac could potentially overtake the North American region. She attributes this to active markets such as Vietnam and Thailand, which are showing a combined compounded annual growth rate of 10%, while Japan and South Korea are exhibiting growth rates of more than 50% per year.

Meanwhile, the region is also seeing growing buyer confidence, with the average price premium for branded residences in Apac rising from 21% in 2023 to 23% in 2024,  the report highlights.

Global and regional brands to fuel momentum 

According to Savills, a mix of global and regional hospitality groups is driving the growth in branded residences within the region.

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While established brands such as Marriott International, Accor, and IHG continue to anchor the market with offerings such as The Ritz-Carlton, St. Regis, and Sofitel, regional hospitality groups are expanding alongside their international counterparts.

For example, regional hospitality firm Banyan Group, parent company of brands including Banyan Tree, Cassia and Angsana, now has the highest number of branded residences that have been completed or are in the pipeline in Apac, surpassing Marriott and Accor, which are in second and third place.

In terms of individual brands, Banyan Tree has the highest number of completed and pipeline projects in the Apac region, at 14 properties. This places it on par with Four Seasons, though the latter has a higher number of completed properties.

Looking ahead, Savills highlights that the brands with expansion-focused strategies will lead the region’s next growth phase. Leading global brands such as Rosewood and Mandarin Oriental are forecasted to expand their combined regional portfolios by more than 200% in the coming years. In comparison, Fairmont and Six Senses are expected to see a 75% increase in branded residential offerings.