3 Orchard By-The-Park wins big with lush, luxurious design

/ EdgeProp Singapore
October 25, 2019 11:00 AM SGT
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SINGAPORE (EDGEPROP) - Malaysian developer YTL Land & Development’s 3 Orchard By-The-Park, located at the corner of Orchard Boulevard and Orchard Spring Lane and completed in 2017, was a big winner at the EdgeProp Singapore Excellence Awards 2019 on Oct 18. Representing YTL Land & Development to receive the awards was Joseph Yeoh, vice president of the firm.
The 77-unit, luxury condominium development, designed by renowned Italian architect Antonio Citterio, bagged six awards, including Design Excellence, Top Luxury Development, Top Boutique Development and People’s Choice awards.
Joseph Yeoh, vice president of YTL Land (left), receiving the award for Design Excellence for 3 Orchard By-the-Park, which bagged six awards. (Picture: Albert Chua/EdgeProp Singapore)
Citterio is famous for his architecture and interior design of Bulgari Hotels and Resorts in Milan, London, Bali, Beijing and Shanghai. He is also well-known as a multi-award-winning furniture designer for luxury brands, including Hermes, B&B Italia, Flexform, Maxalto, FLOS and Arclinea.

Nature-inspired design

In fact, when he embarked on the design of 3 Orchard By-The-Park, Citterio had just completed the Bulgari Resort in Bali, Indonesia. Hence, he was inspired by nature and the tropics when he designed the luxury development in Singapore – his first luxury, high-rise residential project here. He says: “At 3 Orchard By-The-Park, I have created a design experience that harmonises all the elements.” Hence, Citterio designed 3 Orchard By-The-Park as three distinct 25-storey towers, named Wood, Wilderness, and Water.
Landscape designer ICN Design International created a lush, tropical garden within the 62,179 sq ft grounds, in keeping with Citterio’s vision and inspiration from the Singapore Botanic Gardens.
The 77-unit, 3 Orchard By-The-Park is a luxury condominium development, designed by renowned Italian architect Antonio Citterio (Picture: Samuel Issac Chua/EdgeProp Singapore)
Citterio wanted the development to exude a quiet presence on the tree-lined Orchard Boulevard, one of the most exclusive addresses in Singapore. The understated luxury extends from the exterior into the internal spaces as well.

‘Villas in the sky’

The development has a mix of two-, three- and four-bedroom apartments with sizes ranging from 1,066 to 2,260 sq ft. Citterio had designed the high-floor units as “villas in the sky”, with some apartments featuring private lift lobbies at the private garden terraces; or apartments with private pools in the balconies.
Citterio had also selected the furnishing and fixtures as well as custom-designed the finishes of the apartments and residents’ facilities. For instance, each apartment features the Arclinea gourmet kitchen system that was specially crafted by him. Bathroom fixtures and sanitaryware, shower glass panels and bedroom wardrobe were custom-built to his specifications. Even the door handles, taps, and sinks were curated by Citterio.
The show suite of a four-bedroom unit at 3 Orchard By-the-Park, with Armani Casa furnishing (Picture: Samuel Issac Chua/EdgeProp Singapore)
The residents’ library lounge is fully furnished with furniture designed and custom-made or handpicked by him from those that he had designed for brands such as Maxalto and Flexform. The gym also features Technogym equipment designed by Citterio. Furniture at the al fresco dining area next to the pool and at the deck lounge was also chosen by the designer.

Penthouses fully sold

Since the project previewed over a year ago, 16 units have been sold, including the two penthouses, which fetched record prices for the development.
The smaller of the five-bedroom duplex penthouses, which measures 6,555 sq ft, was fully furnished by interior designer SuMisura, and features a music lounge and wine cellar. The penthouse fetched $31.5 million ($4,805 psf) in June. The larger duplex penthouse of 6,900 sq ft, which was sold bare, fetched $32 million ($4,638 psf) in September. Both buyers were believed to be Chinese nationals.
The living room of the 6,555 sq ft duplex penthouse that was sold for $31.5 million in June. The penthouse comes with interior design and furnishings by SuMisura (Picture: SuMisura)
The latest transaction at 3 Orchard By-The-Park was last month, when a 1,776 sq ft, three-bedroom unit on the 19th floor of one of the towers was sold for just under $6.4 million ($3,600 psf).
Excluding the penthouses, typical units at 3 Orchard By-The-Park were sold at an average of close to $3,630 psf, based on caveats lodged to date.

Long-term bet

3 Orchard By-The-Park is a redevelopment of the former Westwood Apartments, which YTL Land & Development had purchased in November 2007 for $435 million ($2,525 psf per plot ratio). According to YTL Land & Development’s Yeoh, the group had always taken a long-term view on all its investments. “It was the first en bloc sale of a residential development with an Orchard Boulevard address,” recounts Yeoh.
In fact, there are only five residential developments that can truly boast of an Orchard Boulevard address, and 3 Orchard By-The-Park is one of them.
When Yeoh’s father – Francis Yeoh, executive chairman of YTL Group – purchased the site 12 years ago, the latter was confident that prices of residences in Orchard Boulevard would soar; and that the government would continue to rejuvenate the Orchard Road precinct.
The long-term bet turned out to be prescient, especially with the government’s recent plans to make over Orchard Road, announced earlier this year; and the new Thomson-East Coast MRT Line, that will see an upcoming Orchard Boulevard MRT Station just across the road from 3 Orchard-By-The-Park.
For price trends, recent transactions, other project info, check out 3 Orchard By-The-Park project research page
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