JustCo opens first luxury co-working space in Singapore, aims to double Asia Pacific footprint
The Collective Labrador Tower’s nautical-themed design is inspired by the sea and skyline which are visible from the 30th floor of the office tower. (Photo: JustCo)
Flexible workspace solutions provider JustCo has opened The Collective Labrador Tower, the company’s first luxury concept in Singapore and its fifth in Asia, following openings in Tokyo, Osaka, Bangkok and Taipei. This comes as it aims to double its footprint in the region by 2029.
Situated at the intersection of Pasir Panjang and Alexandra Road, the new co-working space is meant to be more than an office, as “a destination where wellness, hospitality and design coexist”, JustCo said in an announcement on Feb 6.
Key highlights of The Collective Labrador Tower include a nautical-themed design, inspired by the sea and skyline which are visible from the 30th floor of the Grade A office tower.
Members can also access wellness and recreational spaces, curated amenities, and hospitality-inspired experiences. Personalised concierge services, daily breakfast and evening aperitifs, as well as wellness programmes, are also available.
With the latest space, JustCo operates 51 locations in 10 core Asia Pacific (Apac) business hubs in seven countries under three main brands: the premium “JustCo”, luxury concept “The Collective” and the essentials-focused “the boring office”.
Kong Wan Sing (left), CEO of JustCo, and Alvin Tan, Minister of State, Ministry of National Development & Ministry of Trade and Industry, at the official opening of The Collective Labrador Tower. (Photo: JustCo)
Across the Apac region, the company also plans to deepen its presence, with its upcoming debut in India, Malaysia and the Philippines.
It has signed new leases to open eight new locations in the coming months under the premium “JustCo” brand and the luxury “The Collective" brand, in the three new markets and within its existing key markets of Japan, South Korea and Taiwan.
These new centres follow the company’s entry into the Vietnam market in November 2025 with its pioneer “JustCo” branded co-working space at Riverfront Financial Centre in Ho Chi Minh City, as well as the opening of The Collective Grand Green Osaka in Japan in December 2025.
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Kong Wan Sing, CEO of JustCo, says that flexible workspace demand in Apac is being driven by a strong return-to-office push alongside multi-year secular shifts in how enterprises manage their real estate.
“As organisations recalibrate portfolios to support hybrid work, flex offices are becoming a core part of their strategy, particularly for premium, hospitality-led workspaces. Even in Singapore, there is still structural headroom for the industry as businesses prioritise capital efficiency, flexibility and scalable workspace solutions,” Kong adds.
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