MCL Land sells 329 units at Parc Esta, with average price of $1,680 psf

/ EdgeProp Singapore
November 18, 2018 9:27 PM SGT
MCL Land’s Parc Esta, the much-anticipated launch at Sims Avenue in Eunos, chalked up sales of 329 units on the first day of sales on Nov 17. This works out to 73% of 450 units released. The most popular unit types were the one- and two-bedroom units which range in size from 420 to 624 sq ft and 581 to 1,023 sq ft respectively. Average price of units sold was $1,680 psf.
“We are happy with the encouraging sales from yesterday,” according to an MCL spokeswoman who declined to be named. “Even though we knew we had a great project in terms of location – in the city fringe, near an MRT station, and just one stop from Paya Lebar regional centre, we worked very hard to deliver a good product with high-specifications. People found it a value buy.”
Crowd at the balloting tent at Parc Esta sales gallery (Photo Credit: MCL Land)
The four biggest property marketing agencies were involved in the sale of Parc Esta: PropNex, ERA, Huttons Asia and OrangeTee & Tie.
“We were very confident that the project would sell more than 300 units,” says Ismail Gafoor, CEO of PropNex. “About a month ago, we held a consumer seminar at Suntec City, and more than 200 consumers showed up.”
PropNex agents collected about 250 cheques as expressions of interest in the weeks leading up to the launch. Of those collected, 140 converted into actual sales, which is a 56% conversion rate, says Gafoor.
“There are those who like the east – with its proximity to the beach, leisure activities and yet close to the downtown area,” adds PropNex’s Gaforr. “The buyers were convinced of the development’s luxury resort design concept and high-specifications,” For instance, kitchens come with designer fittings and SMEG appliances; en suite bathrooms are fitted with branded sanitary fittings from Hansgrohe and fixtures from Villeroy & Boch. Units are also equipped with the latest in smart home technology.
Parc Esta’s design architect is the award-winning architectural firm P&T Group, with Ecoplan Asia as the landscape architect. Hongkong-based PTang Studio, a multiple award-winning interior designer, was chosen to design the show suites at the sales gallery.
Almost three quarters of the sprawling site is dedicated to landscaping and facilities (Photo Credit: MCL Land)