Novelty of Pullman

SINGAPORE (EDGEPROP) - EL Development’s Lim Yew Soon to launch Pullman Residences Newton and open the flagship, five-star Pullman Singapore hotel on Hill Street
In recent years, EL Development, the privately-held property development arm of construction firm Evan Lim & Co, has been associated with large-scale, suburban private condo projects built on Government Land Sales (GLS) sites such as the 752-unit Parc Riviera at West Coast Vale, the 660-unit Symphony Suites in Yishun and the 810-unit La Fiesta at Sengkang Square.
Now, Lim Yew Soon, managing director of EL Development, plans to change that perception through the firm’s upcoming projects, namely a five-star hotel and a high-end condo in the prime districts. “With EL Development’s background, we’re not known as an upmarket developer,” he concedes. “We thought we should bring in a [hotel] brand. But we had little experience as to which brand to bring in.”
Lim: The Pullman [brand] is targeted at the global nomad, and therefore, more free-spirited in terms of the brand expression (Photos: Samuel Isaac Chua/EdgeProp Singapore)
In January last year, EL Development made its first foray into the hotel sector with the purchase of the former Telephone House on Hill Street from SingTel for $118 million. When it came to shortlisting hotel management groups for the hotel site, Lim had narrowed it down to just one: Accor, the largest hotel operator in Singapore. He was betting on Pullman, the group’s fastest-growing upscale brand in the Asia-Pacific that had yet to establish a presence in Singapore.

Pullman’s attraction

Before making the decision though, Lim had stayed at several of the hotels around the region: The Park Lane Hong Kong, a Pullman hotel; Pullman Auckland in New Zealand; the Pullman Bangkok Grande Sukhumvit and Pullman Bangkok King Power. “The properties were all a bit different from each other as Pullman is targeted at the global nomad, and, therefore, more free-spirited in terms of its brand expression,” he observes.
In June 2018, EL Development announced that it would be developing the first Pullman Singapore, to be managed by Accor. It will feature 350 rooms, a rooftop bar, executive lounge and amenities such as swimming pool, health and fitness centre. From the rooftop, the property will have views of Fort Canning, the Singapore River...