Revamped Funan Mall leverages tech to refine shopper experience

After closing for three years for a $560 million redevelopment, the new Funan mall reopened almost fully leased, achieving 95% of retail leasing and 98% of office leasing (Credit: CapitaLand)
By 9am on June 28, a snaking queue had formed around the main entrance of Funan mall. While the doors officially opened to the public only at 11.30am, eager shoppers were peeking through the mall’s glass door, hoping to catch a glimpse of what awaits. Their anticipation was well-warranted.
After closing for three years for a $560 million redevelopment, the mall has reopened as a “social retail space for discovery, learning and shopping”, said Chris Chong, managing director of retail at CapitaLand Singapore, in a press release on June 28.
The eager crowd rushing into Funan as the doors opened at 11.30am on June 28 (Credit: CapitaLand)
Occupying a site of 124,500 sq ft, the new Funan comprises 507,000 sq ft of retail space, 260,000 sq ft of office space, as well as a co-living component. Ahead of its opening, Funan’s office space was already almost fully leased at 98%. It has also achieved 95% of retail leasing, bringing its total number of brands to more than 190. Over 60% of its brands originate from Singapore.

Focus on experience

The mall features brands that are new to Singapore, such as Taobao, Dyson and folding bike maker Brompton Junction. Beyond shopping, most shoppers were waiting to experience
CapitaLand’s take on meshing technology with retail. “We do not want to showcase technology for the sake of it. I think the best technologies are the ones that really blend seamlessly [with the needs of shoppers],” says Chong.
At basement two, CapitaLand is rolling out a “click-and-collect” function that will be ready by the end of the year. Shoppers have the option of leaving their purchased goods there. A robotised arm then collects and stores them in a glass hub round-the-clock. This service is strategically placed next to a drive-through, making it easy for customers to collect their purchases right before leaving the mall.
At basement two, CapitaLand is rolling out a “click-and-collect” function that will be ready by the end of the year