Zyon Grand sells 84% at launch, averaging $3,050 psf — capping a strong year for River Valley launches
The crowd at the preview of Zyon Grand (Photo: City Developments Ltd & Mitsui Fudosan (Asia))
During the launch weekend, Zyon Grand sold about 590 of its 706 units, translating to a take-up rate of 84% as at 6pm on Oct 26. The average transacted price of units sold was $3,050 psf.
The 706-unit development — a joint venture between City Developments Ltd (CDL) and Mitsui Fudosan (Asia) — previewed on Oct 8, with VIP sales held on Oct 24 and the public launch the following day, Oct 25.
Fronting Kim Seng Road, the 99-year leasehold development comprises twin 62-storey residential towers and a 36-storey, 350-unit serviced apartment block, set above a retail podium. Named Zyon Galleria, the podium will feature retail and F&B outlets, a supermarket, and an early childhood development centre. The project is the only mixed-use development integrated with the Havelock MRT Station on the Thomson–East Coast Line.
Zyon Grand is the last new launch in the River Valley area this year, following River Green and Promenade Peak in August. It serves as the final litmus test of this market segment’s resilience — one in which the boundaries between the Core Central Region (CCR) and the Rest of Central Region (RCR) have become increasingly blurred.
According to CDL, about 84% of the buyers are Singaporeans, while 14% comprise Permanent Residents (PRs) from various nationalities, including China, Malaysia, India, Indonesia, South Korea and Japan.
Strong sales seen across all unit types (Source: Agents)
Demand was strong across all unit types, ranging from 474 sq ft one-bedroom plus study units to 1,819 sq ft five-bedroom units. One of the two 5-bedroom penthouses was said to be sold for over $10 million.
“As one of the largest projects launched this year, the positive take-up reflects the market’s confidence in this landmark integrated development and the genuine demand for distinctive homes in a sought-after neighbourhood,” says Sherman Kwek, group CEO of CDL. “With Havelock MRT Station right at its doorstep, Zyon Grand will continue to appeal to buyers who value convenience, connectivity, and quality in the heart of a vibrant district.”
According to Huttons Data Analytics, more than 80% of the three-bedroom plus study and bigger units were priced at $3 million and above. “The strong sales at Zyon Grand showed the depth of liquidity in the market,” notes Mark Yip, CEO of Huttons Asia.
Characteristic of recent launches in the prime areas, the three-bedroom and larger units attracted more owner-occupiers, notes Yip. More than 85% of the three-bedroom units were taken up, while 79 out of 98 (81%) of the four-bedroom units were sold.
“This proximity to the CCR provides Zyon Grand with a unique city-fringe appeal,” says Marcus Chu, CEO of ERA Singapore. “It offers buyers a rare opportunity to acquire an RCR property at an attractive entry point, combining accessibility, quality, and central convenience.”
Chu notes the strong uptake reflects demand for developments offering residential, retail, and lifestyle amenities in one address.
Zyon Grand comprises twin 62-storey residential towers, a 36-storey serviced apartment tower, and a retail podium at the first level. It is the only mixed-use development integrated with the Havelock Road MRT Station (Photo: Samuel Isaac Chua/EdgeProp Singapore)
While younger couples often favour prime city locations, the project has also drawn interest from families, thanks to its proximity to several popular schools within a 1km to 2km radius, notes Justin Quek, deputy group CEO of Realion (OrangeTee & Tie Group).
Schools within a 1km radius of Zyon Grand include Alexandra Primary School, River Valley Primary School and Zhangde Primary School.
Quek adds that upgraders supported demand by leveraging strong HDB resale prices in nearby towns, where newer four- and five-room flats (under 20 years old) in Bukit Merah and Queenstown have exceeded $1 million in 3Q2025.
He also points out that the harmonisation of saleable, strata, and gross floor areas made prices in this city-fringe project more accessible.
Quek attributes the robust response to a reputable developer, a well-conceived project matching market needs, and strong location fundamentals.
Notably, Zyon Grand is also the first private residential project to feature the Long-Stay Serviced Apartments (SA2), a new category of serviced apartments introduced by the government, with a minimum stay of three months, to better meet rental housing demand, points out Kelvin Fong, CEO of PropNex.
He attributes the strong buying demand to the easing of interest rates, which has helped reduce borrowing costs and improve affordability. As at Oct 24, the 3-month compounded Singapore Overnight Rate Average (SORA) stood at 1.385% per annum – the lowest rate in over three years, adds Fong. "Based on the latest news of the softening US job market and stable inflation, the US Federal Reserve is expected to make another interest rate cut in the following weeks."
Zyon Grand is also the fourth major project launch in October, after the 666-unit Skye at Holland, the 462-unit Penrith, and the 399-unit Faber Residence, bringing total units launched to 2,233. Based on their launch weekend sales across the four projects, the total is 2,039 units (91%).
“With high sell-out rates across four major project launches in Oct 2025, developer sales may hit a record of 2,200 units, making it the best month in 2025,” notes Huttons’ Yip. Developer sales for 2025 may reach 11,000 units, the highest since 2021, according to Huttons.
With Zyon Grand rounding off a strong year for new launches in River Valley, attention is now turning to the precinct’s next debut — River Modern by GuocoLand. Slated to debut in 1Q2026, the 455-unit development will comprise two high-rise residential towers with commercial shops on the first level, fronting the Singapore River. It is also directly connected to the Great World MRT Station (Thomson-East Coast Line) and the Great World shopping mall.
GuocoLand clinched the 126,326 sq ft, 99-year leasehold site — known as River Valley Green (Parcel B) — in a government land tender in February 2025. The developer submitted the highest bid among five received, securing the site for $627.84 million, or $1,420 psf per plot ratio. River Modern will sit adjacent to River Green, which occupies River Valley Green (Parcel A).
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