Ascott’s global gambit

SINGAPORE (EDGEPROP) - Undeterred by market uncertainty, Ascott has been diversifying its offerings and expanding its global footprint, eyeing a worldwide target of 160,000 units by 2023
The two-year restoration of La Clef Champs-Élysées Paris is a careful interpretation of modern Parisian living
First built in 1907 by the Hennessy family of the eponymous cognac, La Clef Champs-Élysées Paris has been restored and repurposed as a 70-room luxury serviced residence. Sharing its 8th arrondissement address with some of Paris’ notable fashion houses, swanky boutiques and restaurants, it is the third property under The Crest Collection. The portfolio features a selection of CapitaLand’s wholly-owned lodging business unit, The Ascott Ltd’s most prestigious and unique luxury serviced residences.
For La Clef Champs-Élysées Paris, Ascott appointed renowned French interior designer JeanPhilippe Nuel. He is known for the revamp of the Piscine Molitor, an iconic Art Deco swimming pool that was classified as a national heritage site in 1990.
The two-year restoration of La Clef Champs-Élysées Paris is a careful interpretation of modern Parisian living. The fireplace in the rooms, and the detailing on the iron handrail along the spiral staircase that winds down all five floors, too, were carefully restored. Various cornices and corbel structures also maintained their original design. Adding to this, the interiors were given a modern revamp with marble and polished brass.
While La Clef Champs-Élysées Paris mainly caters to leisure and corporate travellers, its well-conserved setting has made it a choice location for wedding proposals. In particular, the property’s two “Duplex Montmartre – Terrace” has witnessed two offers of marriages. Occupying the highest floor of the five-storey Haussmannian-like building, the exclusive 603 sq ft apartment opens out to a balcony overlooking the fashion capital’s skyline, with the Basilica of the Sacré-Cœur rearing its white dome in the vista.
The interiors were given a modern revamp with marble and polished brass (Credit: CapitaLand)

Unique experience

Besides La Clef Champs-Élysées Paris, Ascott is set to offer a similar heritage conservation in...