Capri by Fraser at China Square targets millennial travellers

By
/ EdgeProp Singapore
|
May 30, 2019 4:44 PM SGT
Opened for soft launch on May 6, the development is the Capri by Fraser’s second hotel residence in Singapore (Credit: Samuel Isaac Chua/ The Edge Singapore)
Twice a week, Vernon Lee, country general manager at Frasers Hospitality Singapore, would make it a point to organise bicycle tours around Changi and East Coast for guests at Capri by Fraser at Changi City.
The itinerary on these tours are not rigid and could take guests anywhere from East Coast Park to the NEWater Visitor Centre at Koh Sek Lim Road off Bedok or even to Marina Bay, depending on the guests’ stamina and requests.
Vernon Lee, country general manager at Frasers Hospitality Singapore (Credit: Samuel Isaac Chua/ The Edge Singapore)
“We did a lot of food trails in East Coast because there are so many good eats nearby,” he says. “It’s about engaging the guests so that we know them personally and they are not just faces in the crowd.”
As a result of these bicycle tours, Capri by Fraser at Changi City sees recurring visits from guests who have kept in touch with Lee through social media channels and make it a point to catch up with him when they are in town.
Social living
Now, Lee is hoping to create a similar “off the beaten track” experience for guests at Capri by Fraser at China Square. Opened for soft launch on May 6, the property is the brand’s second hotel residence here.
The Capri brand was launched in 2012 and was positioned to cater to millennials travellers. Capri by Fraser at Changi City was its first development.
Guests can enjoy views of the CBD from the rooftop pool (Credit: Samuel Isaac Chua/ The Edge Singapore)
Its second hotel residence at China Square features 304 rooms across 16 floors in 280 sq ft superior, deluxe and executive, and 312 sq ft...