Developers ramp up new launches

By Cecilia Chow & Timothy Tay / EdgeProp | September 8, 2018 12:00 PM SGT
 1 of 13
 2 of 13
 3 of 13
 4 of 13
 5 of 13
 6 of 13
 7 of 13
 8 of 13
 9 of 13
 10 of 13
 11 of 13
 12 of 13
 13 of 13
From South Beach Residences in the Core Central Region to Jadescape in the Rest of Central Region, developers are stepping up property previews as the Hungry Ghost Month draws to a close. This is an opportunity for developers to step out of the July property cooling measures.
With the end of the Hungry Ghost Month on Sept 9, developers are using the window of opportunity to roll out new projects before year-end. This means homebuyers will have a wide range of condominiums across all market segments to choose from.
“The Hungry Ghost Month is not really a deterrent,” says Alice Tan, director of residential project marketing at Knight Frank Singapore. “The biggest spectre in the residential market is the property cooling measures.”
City Developments and its joint venture partner IOI Group will hold the VIP preview of South Beach Residences on the weekend of Sept 8 and 9. The 190-unit project spans the 23rd to 45th storeys of a 45-storey tower, with the 634-room JW Marriott Hotel taking up the lower half of the building.
VIP preview of luxury project South Beach Residences will start on the weekend of Sept 8 and 9 (Pictures: Samuel Isaac Chua/The Edge Singapore)
Located on Beach Road, the luxury hotel and residential tower is part of an integrated development that includes a Grade-A office tower and retail and F&B outlets and is directly connected to the underground Esplanade MRT station as well as to Suntec City convention and exhibition centre via an overhead bridge.
Units at South Beach Residences are a mix of two- to four-bedroom apartments ranging from 936 to 2,616 sq ft. There are also six penthouses of 3,897 to 6,728 sq ft. Prices will be above $3,000 psf, according to market sources.
The prices have been moderated from the indicative price of $4,000 psf that was floated around for the past two years. “In terms of pricing strategy, it could be like CDL’s New Futura,...