ERA launches app showcasing property market insights and trend

By Charlene Chin

/ EdgeProp Singapore |

August 3, 2021 2:03 PM SGT

Marcus Chu, CEO of ERA Singapore (L) and Bernard Tong, CEO of EdgeProp Singapore, at the launch of the app

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SINGAPORE (EDGEPROP) - Real estate agency ERA has launched a property app featuring tools that provide homebuyers, sellers and renters with real estate trends and insights based on their location. (See also: ERA adopts digital signing for property contracts)

The app, called RealtyWatch by ERA, will allow users to receive notifications on the latest neighbourhood property transactions and generate instant estimated valuations of properties, riding on property portal EdgeProp’s fair value methodology.

Some 90% of EdgeProp’s Fair Value calculations fall within a 10% band of actual transactions over a five-year time horizon.

Users will be able to view details about the latest new launch projects, with access to factsheets, site plans, virtual tours, and the number of units sold. They can add projects to a “Favourites” tab, and will be notified whenever a unit is sold or released for sale.

The app will also feature property calculators backed by the iERA Robo Advisor, which can evaluate clients’ financial positions and offer solutions for their property investment goals.

In addition, homebuyers can use the app to check real-time information on the latest mortgage packages from major banks, in partnership with independent mortgage advisory firm Redbrick.

“The features available on RealtyWatch by ERA mobile app are carefully designed to provide our clients with the right tools and knowledge to transact in the real estate market. They can now access professional, personalised property advice before approaching ERA’s trusted advisers for further guidance,” says Marcus Chu, CEO of ERA Singapore.

“ERA’s RealtyWatch’s VIPs and clients will have the access to instant indicative valuations on their mobile apps. At EdgeProp, we believe in providing the tools to make sense of data, and we are very happy to work with ERA to enhance this experience for their clients,” says Bernard Tong, CEO of EdgeProp Singapore.

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