Fully-serviced five-storey homes near London’s Regent Park for sale from GBP22 mil

A rendering of the central facade of 52 Avenue Road, up for sale from GBP22 million. (Photo: Domvs London)
A rendering of the central facade of 52 Avenue Road, up for sale from GBP22 million. (Photo: Domvs London)
Residences at 52 Avenue Road, a new luxury development in the St John’s Wood district in Central London, are available for sale. The boutique development comprises 12 five-storey houses, which are priced from GPB22 million ($37.6 million).
According to the developer, Domvs London, the project is the first fully serviced, ultra-prime residential development in the affluent Avenue Road residential enclave. Slated for completion later this year, the development is designed to cater to the lifestyles of ultra-high-net-worth individuals.
The homes are spread across three rows of newly built terraces with grand stucco exteriors that pay homage to Regency mansions at nearby Regent’s Park. The homes have an average size of 5,750 sq ft, with each featuring a private lift and a rooftop garden with views of Central London and surrounding parks. Based on the residences’ average size, the starting price translates to GBP3,826 psf.
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Bespoke 52 Avenue Road Gurkha uniforms being fitted by Nathan Kashket of Kashket & Partners (Photo: Domvs London)
A unique feature of the development is its frontline security personnel, staffed by ex-British Army Gurkhas. Sporting bespoke uniforms by Kashket & Partners – a prominent tailor for military uniforms in the UK – they will provide the development with round-the-clock physical security, alongside the development’s electronic and virtual security measures.
The residences will also have 24/7 concierge, valet and housekeeping services. Meanwhile, amenities at the development include a private health and wellness facility with a 25m pool, gym and lounge. The property will be managed by Rhodium, a luxury residence management company.
According to Domvs London, more than half of the residences have been sold off-market. Jon O’Brien, the company’s founder, notes that buyers have been drawn to the “lock-up-and-leave” aspect of the homes, which are a priority for international owners who divide their time between global cities.
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