Here’s how agents can sell property to their clients easily amid Covid-19

By Felicia Tan / EdgeProp Singapore | October 16, 2020 3:40 PM SGT
huttons - EDGEPROP SINGAPORE
Rex and team. Photo provided by Rex Tan
SINGAPORE (EDGEPROP) - Considering the high property prices in Singapore, it is not difficult for agents to potentially earn five- to six-digit commissions especially when it comes to million-dollar properties.
However, during the social distancing and circuit breaker measures in April to June due to Covid-19, many agents found themselves being unable to close as many sales as they’d like to.
Viewings were not permitted, and clients were unable to obtain as much information as they could to make an informed decision.
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To mitigate the issue, Huttons property agent Rex Tan, who leads a team of 800 agents, has come up with a series of macro- and micro-data-powered residential real estate reports to help associates seal their deals.
The reports -- an industry first -- are generated through Rex’s website, www.rtdhuttons.com, and are meant to provide clients with as many information as possible via socially-distanced means.
“We strive to go the extra mile to bring value to our clients more than anyone else in the industry, with much more materials that help our clients find the best value to connect them to their dream homes and investments,” says Rex.
On how he came up with this idea, Rex says that the future of the property industry lies with the advancement of digitalisation and technology.
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“Our report, one of RTD’s many novel pushes for increased tech integrations, will help our agents streamline their work processes, and generate quick discussion points for their clients. At RTD, we believe in chartering new frontiers to bring our agents closer to their clients, and to provide the most competitive and comprehensive consultancy services to best serve our clients,” he adds.
There are a total of three reports – the market analysis report, the intelligence report and one for personalised analytics.
The first gives agents’ clients a quick overview of the development they’re looking at, which includes information such as the property’s temporary occupation permit (TOP), maintenance fees, proximity to MRT stations and schools.
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The intelligence report, which was developed during the circuit breaker period, is a nifty report where consumers can determine whether they can afford their dream property comfortably.
Designed specifically in line with clients’ needs, consumers can decide at one glance whether they can afford dream property within their means.
“With transparent sales transaction figures, consumers can also look at how many units have been transacted and at what exact prices, as well as transaction data from nearby new launches,” says Rex.
“Our report conveniently guides our clients along every step of the way to see exactly how much they’re required to pay for the property at any point through our progressive payment breakdown,” he adds.
The report also includes the master plan that can be obtained from the Urban Redevelopment Authority (URA) which shows existing and future landmarks around the property.
This, Rex says, is not something every agent includes in his or her proposal to the client.
The last report on personalised analytics is a comprehensive guide that discusses the nitty-gritty details before the transaction is about to be finalised.
Priding his team on providing such comprehensive pre-sales service – which is rare among the property industry – Rex also believes that RTD agents will be there for their clients for life.