Hudson Place Residences sells over 61% of units at average $2,458 psf on launch weekend
Crowd at preview of Hudson Place Residences two weeks ago (Photo: Qingjian Realty/Forsea Holdings
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The 327-unit Hudson Place Residences at Media Circle sold 201 units, or 61.5% of its units, during its launch weekend on May 16 and 17. Units sold at an average price of $2,458 psf.
The 99-year leasehold private condo is developed by a consortium led by Qingjian Realty and Forsea Holdings, together with CYZ Land and Jianan Capital.
“The weekend’s response reflects a new and growing pool of buyers who recognise the potential of this emerging precinct and the unique proposition of a home here,” says Du Dexiang, managing director of Qingjian Realty.
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The same consortium launched the neighbouring 358-unit Bloomsbury Residences in April 2025. Based on caveats lodged, the project is about 85% sold at an average price of $2,525 psf.
“On the back of Bloomsbury’s steady performance in its first year, Hudson Place now brings another 327 homes to a precinct that is becoming increasingly liveable,” says Wang Xin, director of Forsea Holdings.
Wang sees Hudson Place’s launch as “part of a longer arc of building this district”.
The launch performance at Hudson Place Residences surpassed that of neighbouring Bloomsbury Residences, which achieved a take-up rate of about 25% at launch in April 2025, says Kelvin Fong, CEO of PropNex.
“In our view, the healthy take-up at Hudson Place Residences was underpinned by the developer’s sensitive and well-calibrated pricing strategy, which resonated strongly with today’s value-conscious buyers,” he says.
Artist's impression of the two blocks of 15-storey and 23-storey at Hudson Place Residences (Picture: Qingjian Realty/Forsea Holdings)
Prices at the project started from above $2,200 psf, with two-bedroom units priced from about $1.4 million, three-bedroom units from above $2 million, and four-bedroom units from $2.7 million.
“Importantly, many units fall within the pricing sweet spot of below $2.5 million, which remains digestible for a broad pool of owner-occupiers and HDB upgraders,” adds Fong.
Fong also describes the average launch price of about $2,458 psf as “compelling”, particularly when compared with recently launched projects in the Outside Central Region (OCR) that have crossed the $2,500 psf mark.
For instance, Pinery Residences and Vela Bay achieved average selling prices of $2,546 psf and $2,886 psf, respectively, during their launch weekends.
“Given the project’s strategic location and long-term growth prospects, Hudson Place Residences presents an attractive entry opportunity into the Rest of Central Region (RCR) market,” says Fong.
The project comprises a mix of two- to four-bedroom units and penthouses. The 893 sq ft three-bedroom deluxe and 1,152 sq ft four-bedroom premium units saw the strongest take-up, with 100% and over 88% of available units sold respectively during the launch weekend.
One of the five penthouses was also taken up.
Singaporeans and Permanent Residents (PRs) accounted for around 99% of buyers, says the consortium.
Interest in the project came from across Singapore, with notable demand from the western corridor as well as established towns such as Thomson, Punggol and Sengkang.
About 65% of units sold were two-bedders, notes Mark Yip, CEO of Huttons Asia. He attributes the demand to the development of “Kampong AI” in one-north and potential spillover housing demand from workers in the AI industry.
Artist's impression of the lap pool of Hudon Place Residences (Picture: Qingjian Realty/Forsea Holdings)
According to Huttons, investors may also be drawn to the project as rentals in one-north are supported by an estimated 50,000 knowledge workers and are about 10% higher than those in the neighbouring Dover area.
“Beyond the investment appeal, owner-occupiers are drawn to the tranquil living environment surrounded by lush greenery,” adds Yip.
Hudson Place Residences entered the market with a notable pricing advantage, supported by its relatively lower land cost of $1,037 psf per plot ratio (psf ppr), says Marcus Chu, CEO of ERA Singapore.
This gave the developer “greater pricing flexibility” and buyers a stronger margin of safety at entry, adds Chu.
“In a market where land costs have been trending upwards, developments with a lower land basis tend to be more competitively priced, more attractive and better positioned for long-term value retention,” he says.
Hudson Place Residences is also well-positioned to benefit from the continued transformation of the one-north and Dover-Medway precincts, notes Chu.
“With plans for up to 6,000 new homes in Dover-Medway under the 2025 URA Master Plan and ongoing enhancements to the innovation ecosystem, housing demand is expected to remain resilient,” he says.
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