One Global ‘shaking up’ international property marketing business in Singapore

/ EdgeProp Singapore
November 24, 2018 2:03 PM SGT
Before he came to Singapore in 2017, James Puddle was based in London, where he spent close to 12 years marketing UK residential property to investors in Southeast Asia and the Middle East. He worked at two of the UK’s most well-known real estate firms, Hamptons International and Strutt & Parker. He was with Strutt & Parker for more than six years, where he was last associate partner of residential development and investment, heading the international project marketing team.
In May 2017, about 1½ years ago, Puddle bit the bullet and resigned from Strutt & Parker. He relocated his young family from London to Singapore. “I had always wanted to set up my own company,” says Puddle. “The market was very difficult then, as it was just a year after the Brexit referendum [in June 2016]. All my colleagues in London thought I was crazy.” During his frequent trips to Singapore, he had met Avril Lee, who was running her own real estate brokerage firm. “She understands the Singapore market and, with my experience in international project marketing, we felt there was a lot of synergy, and agreed to [join forces],” says Puddle.
Puddle: I had always wanted to set up my own company. The market was very difficult at that time. All my colleagues in London thought I was crazy. It was almost a year after the Brexit referendum [in June 2016] (Photo Credit: Samuel Isaac Chua/EdgeProp Singapore)
That led to the creation of One Global Property Services, of which Puddle is founding partner and managing director and Lee is key executive officer (KEO) and director. The duo started out working from a serviced office at One Raffles Place. Within 15 months, the team has expanded to 14 staff, many of whom have international property sales experience and had worked at international property consultancies such as Colliers International, CBRE, Knight Frank and ERA.
In mid-April this year, the firm moved to a double-storey conservation shophouse at 127 Devonshire Road. Besides Singapore, One Global is opening an office in Hong Kong and exploring the possibility of expanding to Indonesia. “Our ethos is to be a boutique agency business that provides high-quality service to our purchasers and clients,” says Puddle. The aim is to be a “one-stop-shop” not just for handling the marketing of overseas properties but also for leasing and resales. “When we spoke with our...