Opening weekend of TMW Maxwell draws over 1,000 visitors to the sales gallery

By Cecilia Chow

/ EdgeProp Singapore |

July 30, 2023 10:00 PM SGT

Visitors at the TMW Maxwell sales gallery on the opening weekend (Photo: CEL Development/Chip Eng Seng)

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This weekend, three new projects were previewed (July 29-30): the 324-unit TMW Maxwell in Tanjong Pagar; the 78-unit Orchard Sophia on Sophia Road; and the 105-unit The Arden on Phoenix Road in Bukit Batok.

"It's been at least four years -- since the pre-Covid period – when three projects previewed simultaneously," says Ismail Gafoor, CEO of PropNex. "However, all three projects attract different audiences."

TMW Maxwell is a redevelopment of the former Maxwell House by a consortium comprising Chip Eng Seng, SingHaiyi Group and Chuan Investments. The new mixed-use development has 324 residential units from the fourth to 20th floors and 11 commercial units from the basement to the third level.

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The development is on Tras Street, just off Maxwell Road, in District 2. "Its proximity to Tanjong Pagar, known for its vibrant nightlife and niche eateries, will attract homebuyers who appreciate city living and an urban lifestyle," says Marcus Chu, CEO of ERA Singapore.

Showflat of the flip/switch studio unit at TMW Maxwell (Photo: Albert Chua/EdgeProp Singapore)

Over 1,000 people visited the TMW Maxwell sales gallery during its opening weekend. At TMW Maxwell, 62% of the units are studios with sizes from 476.3 to 479.4 sq ft. These units are designed as "flip/switch units" with furniture that can be "transformed", ranging from a movable walk-in wardrobe to a queen-sized Murphy bed integrated with a sofa and a pull-out workspace.

"Many visitors were pleased with the modern amenities and transformational features of the flip/switch units that the development offers," says Raymond Chia, group CEO of Chip Eng Seng and SingHaiyi. These units are targeted at "multi-hyphenates - including many young executives and investors," he adds.

Justin Quek, deputy CEO of OrangeTee & Tie, describes the flip/switch studios as "fresh, bold and relevant to the target demographic who will appreciate the live-work-play concept of this vibrant neighbourhood in Tanjong Pagar".

About 85% of the units at TMW Maxwell are priced in the range of $1.5 million to $2 million, with prices starting from $3,188 psf.

Check out the latest listings for Tmw Maxwell properties

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