Oxley targets younger homebuyers

/ EdgeProp Singapore
April 19, 2019 4:00 PM SGT
In just a year, Singapore-listed property group Oxley Holdings has proved itself to be a powerhouse, launching new projects one after another. Since April 2018, Oxley has launched nine development projects, and the response from buyers has been “overwhelming”, according to the group’s February announcement on the Singapore Exchange.
With more than 1,700 units sold in residential projects in Singapore, Oxley has amassed total sales of $1.926 billion, it said in a February corporate presentation. The numbers have gone up since, especially after the group launched its latest mixed-use development, 1953, last month.
Three of the group’s projects – The Verandah Residences, Sixteen35 Residences, and Sea Pavilion Residences – are fully sold.
On the night before cooling measures kicked in, Riverfront Residences moved over 500 units (Credit: Samuel Isaac Chua/ The Edge Singapore)

Focus on design

Homebuyers are “more well-informed and well-travelled nowadays”, and they are “looking for more than a private condo address, but a home which truly reflects their lifestyle, aspirations and needs”, an Oxley spokesman tells EdgeProp Singapore. “We need to look into every detail when [developing] new projects, from architecture, facilities, to layout, to create the best user experience for our target market,” it adds.
Oxley’s focus is on architectural design, with emphasis on functional layouts and quality finishes. According to the group, each of the 10 projects launched since 2018 has its own character. For instance, The Mayfair Collection is designed by DP Architects, and is said to be inspired by the Georgian architecture in London’s prime Mayfair district. Mayfair Collection is made up of the 215-unit Mayfair Gardens and the 171-unit Mayfair Modern. More than 130 units at Mayfair Gardens have been sold since its launch last October, with average price at $1,934 psf.
At Kent Ridge Hill Residences, the 548-unit development is designed by the acclaimed ADDP Architects. It was inspired by American master architect Frank Lloyd Wright, who once said: “No house should be ever on a hill or on anything. It should be of the hill. Belonging to it. Hill and house should live together and each the happier of the other.” As Kent Ridge Hill sits on a sloping terrain 10m above street level, the development was designed to integrate with...