The average price of $2,375 psf represents “a new price benchmark for non-landed homes in the prime Bukit Timah locale”, says Alice Tan, director of residential project marketing at Knight Frank. Besides the locational attributes, buyers were attracted by the project quality and the developer’s reputation, adds Tan, and were therefore, “generally receptive of the price offered”. Hence, demand for prime-facing and attractively-priced units was "well-balanced", she observes.