SingHaiyi roots for flower power

The Singapore-listed property group will roll out three new projects this year, starting with the preview of The Lilium and The Gazania later this month, followed by that of Parc Clematis some time in 3Q2019

Daffodils, lilies, poppies and tulips have inspired many an English and American poet, while plum blossoms, peonies and chrysanthemums are significant in classical Chinese poems and songs. It is not surprising, then, that even property developers turn to the world of flowers in search of exotic names for their projects.
The latest to do so is Singapore-listed property developer SingHaiyi Group, which will be unleashing its “flower series” – a trilogy of new residential projects this year. They are The Lilium and The Gazania in the How Sun private residential estate, which are likely to be previewed some time this month; and Parc Clematis in the neighbourhood of Clementi, scheduled to be unveiled some time in 3Q2019.
SingHaiyi purchased two en bloc sites in the How Sun area, namely the former Sun Rosier and the former How Sun Park (Credit: Samuel Isaac Chua/EdgeProp Singapore)
According to Gregory Sim, deputy CEO of SingHaiyi Group, one of the reasons behind the “flower series” was to inject softer elements into the properties. “People often associate real estate with the hard elements such as concrete, aluminium and steel,” he says. “We hope to introduce a softer aspect through the names of the projects, the architectural lines and our landscaping.”

Three en bloc purchases worth $1.2 billion

All three developments are collective sale sites purchased by SingHaiyi and its related parties over a five-month period from September 2017 to January 2018. The purchases amounted to more than $1.19 billion.
It started with the purchase of the former Sun Rosier for $271 million ($1,325 psf per plot ratio or psf ppr) in September 2017. The site will be redeveloped into The Gazania, a low-rise, freehold condominium development of about 250 units on How Sun Drive.
This was followed two months later by the purchase of the former How Sun Park for $81.1 million ($1,092 psf ppr). Located along How Sun Road, the new, freehold boutique development that will be built on the site is The Lilium, and will contain about 80 units.