Sports car brand Porsche to open Singapore studio in 1H2023 at Guoco Midtown

SINGAPORE (EDGEPROP) - Porsche Singapore, the new venture formed by Eurokars Group and Porsche Asia Pacific, announced a new partnership with leading real estate developer GuocoLand, which will see the upcoming Porsche Studio Singapore opening at Guoco Midtown in 1H2023.

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Developed by GuocoLand, Guoco Midtown is an integrated mixed-use development on Beach Road, located within the core CBD districts of City Hall, Bugis and Marina Centre.

“We are excited to announce the location of the upcoming Porsche Studio Singapore at Guoco Midtown,” said Andre Brand, general manager of Porsche Singapore. In addition to test drives, vehicle personalisation and a selection of its own and partner products, Porsche Studio Singapore aims to be a premiere brand destination. The new city-centre location will be “a place where fans and customers alike can immerse themselves in new experiences, connecting and exchanging ideas with other likeminded Porsche enthusiasts,” added Brand.

With customer experience at the centre of this concept, the upcoming Porsche Studio Singapore breaks away from conventional automotive retail spaces, combining new, heritage and special Porsche car displays with an integrated F&B experience, as well as co-working and community exhibition spaces to redefine customer experiences in store.

Outside, adjacent event spaces within the Guoco Midtown development have also been earmarked as modular event venues for larger-scale Porsche community gatherings and family events.

“Guoco Midtown is an innovative development that integrates new concepts to redefine the way we work, live and play,” Valerie Wong, group general manager (asset management) of GuocoLand. “Through this partnership with Porsche Singapore, we are glad to play a role in creating a new experiential automotive retail concept that combines innovative product showcases with authentic community engagement.”