Urban Treasures: A gem in the east

SINGAPORE (EDGEPROP) - The freehold Urban Treasures is a redevelopment of the former Eunos Mansion, in an area where neighbouring projects are already sold out

When James Koh, executive chairman, CEO and founder of Fragrance Group, spotted the spalling concrete pavement below the altar for the Earth God, he dashed out of the Urban Treasures sales gallery. He asked one of his workers to mix a batch of plaster for him while he went to fetch a trowel from his Rolls-Royce, and proceeded to smoothen the concrete. He got quite a lot of work done before surrendering the trowel to the worker.
“[Koh] is very hands-on,” says P Aravindan, deputy CEO of Singapore-listed property developer, investor and hotelier Fragrance Group.
Upon returning to the sales gallery of Urban Treasures, Koh said he had relocated the Earth God’s altar to its current position as he felt it imparts “a sense of serenity” to the place. It was only after the relocation that he noticed the spalling concrete.
Koh was at the sales gallery of Urban Treasures ahead of the weekend preview on Nov 23 and 24. “After such a lengthy planning process and having obtained all the relevant clearance, we’re finally ready to go,” he says.
The scale model of the twin 12-storey towers of Urban Treasures on Jalan Eunos (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Fragrance purchased the former Eunos Mansion site at Jalan Eunos 1½ years in a collective sale for $220 million. Based on the plot ratio of 1.6 and 10% bonus balcony space, the purchase price for the land translated to $1,118 psf per plot ratio (ppr).
Eunos Mansion has since been demolished for the construction of the upcoming Urban Treasures. The freehold site is 111,735 sq ft and is bordered by Bedok Reservoir Road, Eunos Link and Jalan Eunos.
“It’s a huge piece of land and it’s freehold,” comments Koh. “That’s why it’s called Urban Treasures...