CapitaLand launches all-in-one ePayment service StarPay
By Bong Xin Ying
/ EdgeProp |
CapitaLand’s new ePayment service StarPay, announced on April 5, will allow shoppers to pay participating retailers using different ePayment modes, including debit and credit cards, QR codes, as well as local and international payment apps.
StarPay will be incorporated as an in-app feature on CapitaLand’s loyalty programme app CapitaStar, Over 2,500 stores in 17 participating CapitaLand malls across Singapore will be provided with smart terminals by the end of this year, which is designed as a versatile all-in-one ePayment service that promotes interoperability of multiparty systems including those by American Express, Grab, NETS, DBS and Alipay.
StarPay creates a seamless experience and makes it easier for shoppers to find what they want, pay for the item in any preferred mode of payment, be rewarded instantly with STAR$ and enjoy better customer service round the clock, notes Lim Ming Yan, president & group CEO of CapitaLand Group.
Mr Lim Ming Yan, President & Group CEO, CapitaLand Group (centre) and Mr Wilson Tan, CEO, CapitaLand Retail (left), demonstrating the ease of making a StarPay ePayment through the CapitaStar mobile app and smart terminals to Mr Ho Yat-Wai, Country Manager, American Express Singapore, one of StarPay’s launch partners. (Credit: CapitaLand)
For retailers, StarPay is a key component of the CapitaLand Digital Merchant Services Suite (DMSS), which is built with digital enablers in four focus areas, namely analytics, transactions, rewards and operations. The system, through data analytics, provides a unified view of the shopper-retailer-mall ecosystem, Lim adds.
StarPay will be rolled out across participating malls progressively, starting with Raffles City Singapore on April 18. About 880,000 CapitaStar members in Singapore stand to benefit from StarPay’s fuss-free way of auto-earning STAR$, which comes on top of any in-store and ePayment rewards.
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