CBRE adopts workplace strategy at new HQ

/ EdgeProp
June 23, 2019 1:00 PM SGT
CBRE’s new office in Paya Lebar Quarter Tower 3 spans 32,000 sq ft on one floor; the company began occupying the space last month (Pictures: Samuel Isaac Chua/EdgeProp Singapore)
On June 17, CBRE unveiled its new Singapore headquarters at one of the three Grade-A office blocks at Paya Lebar Quarter (PLQ). Spanning 32,000 sq ft at PLQ Tower 3, the office houses some 480 CBRE employees. This new office is CBRE’s response to the government’s push for more decentralised commercial hubs and to bring jobs closer to home.
“A successful workplace strategy should take into consideration the physical environment, tech infrastructure and user needs and experience in totality,” says Moray Armstrong, managing director of CBRE Singapore.
The new headquarters is a showcase of what CBRE envisions to be the workplace of the future. Only 18 people in the office have assigned seats and most of them are personal assistants. The rest of the employees use a hot-desking system.
The space is also designed with flexibility in mind. For instance, there is a multi-purpose area that can accommodate up to 300 people and be easily converted to an ad-hoc meeting location, cafeteria or workspace. “The function of this area has been deliberately blurred. While we have a café and staff pantry here, and half of the area is designed for eating, the rest of the space is set up for people to work,” says Peter Andrew, senior director of workplace strategies (Asia Pacific) at CBRE.
A multi-purpose space in CBRE’s new office can accommodate up to 300 people; with a cafe and staff pantry in the space, half of the area is designed for eating, while the rest of the space is set up for people to work
Meanwhile, CBRE has also rolled out a proprietary office app called Host for its own use as well as for its clients. Some features include wayfinding, scheduling meetings, booking meeting rooms, F&B services as well as access to concierge services.
Workplace strategy gaining traction
This is all in line with CBRE’s estimates that all offices will adopt at least one form of workplace strategy by 2030. “This will come in the form of smart offices or an agile workplace strategy – or very likely a...