Core Collective opens in Dempsey Hill

The site where Core Collective Dempsey is located once housed the Museum of Contemporary Arts (Credit: Albert Chua/ EdgeProp Singapore)
On July 12, Core Collective soft-launched its second location at 27A and 30B/C Loewen Road in Dempsey Hill. While the co-wellness space is new to the neighbourhood, the space has been amassing a pool of clients who stay nearby.
Operating on a concept similar to co-working, Core Collective focuses on creating spaces for fitness and wellness professionals to collaborate and deliver their services to clients without committing to long-term leases.
“This location caters to a very different market from Core Collective Anson,” observes Michelle Yong, founder of Core Collective and director of property development firm Aurum Land, a subsidiary of construction giant, Woh Hup.
At Anson Road, Core Collective’s flagship mainly caters to office workers in the CBD area, while at Dempsey, families are its main clients. As such, she does not see its Dempsey outlet as a replica of what the brand has done at Anson.
She shares that her family was her source of inspiration for the Dempsey space. “This [place] is for my family who refuse to travel to the CBD. They were [saying], ‘Could you do something closer? I could come out, do a pilates class, or an aerial yoga class. The kids could do the kids classes. My husband can do his personal training. And then we all congregate in the café for lunch,’ ” notes Yong.
In addition to lifestyle and wellness facilities, Core Collective Dempsey has a Baker & Cook outlet (Credit: Albert Chua/ EdgeProp Singapore)

One-stop lifestyle destination

Drawing from this idea, Core Collective Dempsey was conceived as a one-stop lifestyle and wellness destination. The site where it is located once housed the Museum of Contemporary Arts. The site was later launched for tender by the Singapore Land Authority (SLA) in May last year. Aurum Land, of which Core Collective is a subsidiary, was awarded the tender after a successful bid rent of $24,800 per month.
“I do keep an eye on...