The Edge Property celebrates 2nd anniversary, rebrands as EdgeProp
By EdgeProp
The Edge Property Singapore celebrated its second anniversary on Aug 4 with about 200 guests at a party at Skysuites @ Equinox on Level 69 of Swissôtel the Stamford.
More importantly, the event marked the rebranding of The Edge Property as EdgeProp. “The new name is edgier and has a higher brand recall among users and stakeholders, yet retains the essence of The Edge brand,” says Bernard Tong, CEO of EdgeProp Singapore, at the party.
Over the past 12 months, the number of users at The Edge Property Singapore website has grown by 56%. Social media engagement on the website is 2.5 times that of its closest competitor, Tong says. From securing an average of 4,000 leads a month for agents and developers, the portal now secures 14,000 leads a month.
Swissôtel
Tong addresses the crowd at the second anniversary celebration
“As the number of users and business traffic grows, the number of business partners we work with has doubled,” adds Tong, who also unveiled version 4.0 of the new EdgeProp.sg website, which reflects the company’s new tagline, ‘Property Personalised’. “We have spent a lot of time trying to understand our users and their search behaviour.”
The new EdgeProp.sg will have features that allow people to search for properties below valuation or those with the highest rental yields. It also has a new tool that enables users to find out the probability of a project being put up for collective sale.
Tong notes that 44% of the users at EdgeProp.sg are investors and 45% are owner-occupiers. Potential tenants make up the remaining 11%. The new EdgeProp.sg is able to provide personalised content, features and property searches suited to a user’s needs and budgets, thereby optimising his or her experience.
For instance, an investor with a $2 million budget looking for properties in the prime districts will have a very different user experience from a tenant with a monthly budget of $2,000 looking to rent an apartment in Tampines.
“EdgeProp.sg will be able to curate properties and content for different users based on their searches and interests,” says Tong. “Moving forward, we will continue to focus on producing and delivering quality content, and enhancing user experience on the website.”
Tong: EdgeProp.sg will be able to curate properties and content for different users based on their searches and interests
The new EdgeProp.sg has features that allow people to search for properties below valuation or those with the highest rental yields
An EdgeProp.sg user examining the website and its new features
From left: Bukit Sembawang Estates marketing manager Dylan Yip, EdgeProp Singapore editor Cecilia Chow, MCC Land deputy marketing director Eunice Lau, and Bukit Sembawang Estates senior marketing manager Jenny Liu
Guests from OrangeTee: senior associate district director Ryan Tan, senior associate executive director Gary Chua, managing director Steven Tan and associate district director William Lee
Tong Eng Group marketing manager Darren Lim, Savills Singapore head of research and consultancy Alan Cheong, EdgeProp Singapore head of research Feily Sofian and Tong Eng Group leasing and asset management executive Samuel Toh
WEZERT director Josephine Chen and OrangeTee senior team director Jamie Yoeng
EdgeProp Singapore senior business development executive Shermie Tee (third from right) with guests from PropNex Realty: associate division directors Leena Ng and Roger Tay, division director Novan Ng, associate branch director Sam Lim, branch district director James Gan and branch senior associate marketing director Dianne Ng
Lendlease assistant development manager of Paya Lebar Central Chen Shu Ying, EdgeProp Singapore head of research Feily Sofian, National University of Singapore Associate Professor at the School of Design & Environment Yu Shi Ming, and Lendlease development executive of Paya Lebar Quarter Sarah Tan
EdgeProp Singapore sales strategist Han Yaoguang with guests from World Class Global: sales and marketing executives Low Chee Wee and Rachel Lim, and senior sales and marketing manager Sherrine Goh
Follow Us
Follow our channels to receive property news updates 24/7 round the clock.
EdgeProp Telegram
EdgeProp FacebookSubscribe to our newsletter
Search Articles