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ERA closes 42% of July new home sales, explores franchising deals in Asia Pacific

/ EdgeProp Singapore |

August 28, 2019 3:25 PM SGT

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SINGAPORE (EDGEPROP) - ERA Realty Network agents closed about 499 new private residential sales in the month of July, which translates to about 42% of the developers’ total of 1,178 new homes sales that month, says Jack Chua, CEO of ERA.

“The demand (for new launches) is still very healthy and we saw transactions picking up m-o-m in July, which was quite remarkable,” he adds. While individual projects could see fewer units sold at launch as a percentage of the total units, he expects new launches to continue performing strongly.

Some of the new projects where ERA is a marketing agent include Avenue South Residence, Parc Clematis, Uptown @ Farrer, The Atelier, RoyalGreen, Van Holland, Neu At Novena, The Antares, Meyer Mansion, Verdale, and Luxus Hills.

For price trends, recent transactions, other project info, check out these pojects' research page: Avenue South Residence, Parc Clematis, Uptown @ Farrer, RoyalGreen, Van Holland former Toho Mansion, The Antares, Meyer Mansion, and Luxus Hills

ERA Realty Network - Jack Chua, CEO of ERA Realty Network, speaking at ERA’s quarterly Career Advancement Day on Aug 26

Jack Chua, CEO of ERA Realty Network, speaking at ERA’s quarterly Career Advancement Day on Aug 26. (Pictures: ERA Realty Network)

Chua was speaking to EdgeProp Singapore at ERA’s quarterly Career Advancement Day on Aug 26. At the event, the company also unveiled new tools for its iERA mobile application for its 6,900-strong network of agents.

“With these lead-generation tools, we target homeowners who could buy into the upcoming new launches,” says Marcus Chu, COO of ERA. “We want our agents to concentrate on buyers who are in a better position to buy and upgrade. This is one way we can help them, by cutting the big data into bite-sized chunks to help them source for prospective buyers.”

"We want our agents to concentrate on buyers who are in a better position to buy and upgrade", says Marcus Chu, COO of ERA

Chua is also executive chairman of APAC Realty which holds the ERA Asia Pacific regional master franchise. Besides the possibility of expanding to more areas in China, Chua is eyeing opportunities in Laos, Australia, and New Zealand. “We are looking at more franchising opportunities. If we are able to find a good partner, we can franchise the operations to them,” he says.

Check out the latest listings near Avenue South Residence, Parc Clematis, Uptown @ Farrer, The Atelier, RoyalGreen, Van Holland, Neu At Novena, The Antares, Meyer Mansion, Verdale, Luxus Hills, MRT Stations and Schools.

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