Far East Hospitality unveils The Barracks Hotel brand
By Charlene Chin
/ EdgeProp |
Hotel operator Far East Hospitality Holdings has unveiled a new brand under its portfolio - The Barracks Hotel.
The Barracks Hotel at Sentosa features a colonial façade, with 40 keys available (Credit: Far East Hospitality)
The first hotel under The Barracks Hotel brand will be launched in Sentosa, Singapore, in mid-2019. The hotel will bear the same name as its brand. The Barracks Hotel in Sentosa, with 40 keys available, features colonial architecture.
Two other new hotels will be launched in Sentosa at the same time as The Barracks Hotel. These are: The Outpost Hotel, targeting millennials and young couples, with 193 keys; and Village Hotel at Sentosa, targeting the mid-tier market, with 606 keys. All three hotels are located at Artillery Avenue in the Palawan area, and are owned by Far East Organization and Far East Hospitality Trust.
Far East Hospitality Holdings will manage the operations and sales and marketing functions of the three hotels.
The brand’s key target markets are Australia, China, Germany, India, Japan, Russia, the United Kingdom, and the United States.
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