GuocoLand partners property tech company Showsuite to digitalise booking and purchasing process

By Felicia Tan

/ EdgeProp Singapore |

November 23, 2021 1:50 PM SGT

Photo: GuocoLand and Showsuite

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SINGAPORE (EDGEPROP) -- GuocoLand has partnered Singapore-based property technology company Showsuite to digitalise the booking and purchase process of the former’s entire residential portfolio in Singapore.

Read also: Showsuite expands into legal-tech real estate solutions

The digitalisation of GuocoLand’s portfolio will include the real estate group’s upcoming mixed-use development at Lentor Central that is slated to launch in 2022.

The agreement between the two companies was signed on Nov 22.

The move comes as both companies seek to improve workflow efficiencies and experience for all parties including home buyers, property agents and lawyers.

The addition of Showsuite’s digital booking platform will enhance GuocoLand’s digitalisation efforts to provide home buyers with a more efficient online purchasing journey.

Through the partnership, Showsuite will build API connectivity between its digital booking platform and GuocoLand’s back-end systems to enable a holistic and seamless home-buying experience.

According to the joint release, the partnership between GuocoLand and Showsuite is an extension of the pilot to support the launch of the former’s 558-unit Midtown Modern in March.

Through Showsuite’s platform, over 340 units worth over $600 million were transacted during the launch.

Home buyers of GuocoLand’s other residential developments Midtown Bay, Meyer Mansion and Wallich Residence will now also be able to make their purchases through Showsuite’s platform.

“We are excited about transforming the home-buying process with the adoption of Showsuite’s digital platform. But more importantly, this is about improving our service standards to our customers and their overall purchasing experience,” says Dora Chng, general manager (residential) at GuocoLand.

“This partnership is also part of GuocoLand’s digitalisation drive in leveraging technology to enhance our business and operation processes and future proof the group. We are confident that such innovations will pave the way for a more efficient, transparent sales platform and a more seamless experience for all home buyers in future,” she adds.

Karamjit Singh, CEO of Showsuite, says: “The pandemic has fast-tracked the process of digitalisation in the real estate industry, and Showsuite is very pleased to lead the way in delivering digital solutions to the new home sales ecosystem.”

“We are very excited to partner with GuocoLand to chart new grounds in customer experience and to digitise and solve more pain points going forward – such as legal contracts, payments, mortgage applications and home furnishing,” he adds.

Check out the latest listings near Midtown Modern, Midtown Bay, Meyer Mansion, Wallich Residence

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