Jervois Privé: Luxury in compact sizes from just under $3,000 psf

Maiden boutique development by Midas Land co-founders Mike Ho and Dawn Lim features star designers – Yip Yuen Hong of ipli Architects, ‘designer to the celebrities’ Peter Tay and landscape architecture firm Salad Dressing

Luxury in compact sizes is the rage today: from cars, crossovers and SUVs to homes in Singapore’s most prestigious addresses. The latest to hit the market is Jervois Privé, a 45-unit, boutique luxury development that is set to preview on the weekend of May 18 and 19.
Jervois Privé is the maiden project by Midas Land, a property development company co-founded by two friends in late 2017: Mike Ho, third-generation owner of Spring Court, one of the oldest Chinese restaurants in Singapore that is celebrating its 90th year; and Dawn Lim, a trained architect and former executive director of listed construction and property development group, Chip Eng Seng Corp.
At the showflat of Jervois Prive (from left): Yip Yuen Hong of ipli Architects; Dawn Lim and Mike Ho of Midas Land (Credit: Albert Chua/EdgeProp Singapore)

‘Mike Ho and friends’

Midas Land may be a new setup, but its two co-founders and managing directors have more than two decades’ experience in real estate. Ho, for instance, has been investing in conservation shophouses and also developed some landed residential projects in the past.
Lim spent nine years at Chip Eng Seng, which was founded by her father, Lim Tiam Seng, in the 1960s. She joined the firm in 2009, first as a project director in the property development arm, CEL Development, and subsequently as an executive director of the listed holding company. Prior to joining the firm, she was a senior architect in Melbourne, Australia, where she had graduated with a bachelor’s degree in architecture (honours) from Deakin University.
Lim resigned as executive director in October 2018, following the sale of her family’s entire block of 29.73% of issued shares in Chip Eng Seng to Celine Tang, group managing director of Singapore-listed SingHaiyi.
“I have known Dawn since she was at Chip Eng Seng and I knew that she was a trained architect,” says Ho. “So, I asked her if she was interested in doing a project together, and she said ‘no’.” Lim relates: “I said ‘no’ because I...